Sheikh Zayed Road - What you need to know
Being the longest road in UAE, stretching 558.44km from Abu Dhabi to Ras Al Khaimah, connecting all 7 Emirates it is no wonder Sheikh Zayed Road is one of the busiest roads in the UAE. This vast highway is surrounded by business centers, hotels, shopping malls, fine dining restaurants and a number of entertainment options, attracting affluent residents and visitors throughout the year.
With the Dubai population consisting of over 100 nationalities, Sheik Zayed Road is home to an eclectic mix of lifestyle offerings that cater to the needs of all.
Advertising opportunities on Sheik Zayed
With years of industry experience, working in the UAE, Empire is well placed to advise you on how to advertise on Sheik Zayed road and expose your brand on one of the busiest outdoor advertising sites in the GCC. There are ample advertising opportunities on Sheik Zayed road. Being able to assess these according to your brand’s profile and needs is critical, however, to ensure maximum visibility and relevance due to the bustling nature of this area.
Let’s take a look at some of the available options:
- Sheik Zayed Bridge Banners
Large banners placed on the flyovers above Sheikh Zayed Road. They offer prime visibility – it is practically impossible to miss these if you are driving on the freeway. They are located near to all interchanges and are a great platform to advertise on, with guaranteed visibility among tourists and residents of all age groups.
- Sheikh Zayed Metro Bridge Link
Dubai Metro is one of the main public transport modes for many of the city’s population. It connects all main areas of Dubai and carries 2.5 million passengers a week. Advertisements along various metro station bridges crossing the city’s main freeway, Sheikh Zayed Road will garner high visibility that offers excellent large-scale awareness for advertisers.
- Sheik Zayed Lamp Post Advertising
Lamppost advertising is one of the most dependable forms of outdoor advertising because of its ability to guarantee exposure in high traffic locations such as Sheikh Zayed Road. The freeway carries more than 500,000 cars every day; having your advert on lamp posts allows the viewer to see the ad as they slowly move through the traffic. The lamp post advertising space that runs along most of the road’s length is some of the most sought-after media in the country. This is due to the excellent results it delivers. It offers mass exposure to a mix of UAE locals, residents and tourists of all ages and nationalities.
- Sheikh Zayed Road LED Unipole
These are large-format digital billboards sitting near to the shoulder of the freeway. Unipoles guarantee exposure from long distances, they have excellent visibility day and night due to their LED screens, and they offer artwork flexibility as they can display moving images and there are no production costs involved
- Moving Billboards
Advertising on taxis, buses and other forms of public transport offers excellent exposure for your brand, as these all frequent Sheikh Zayed Road multiple times daily. Typically displayed on the exterior of these vehicles, with various size options available, the ads are exposed to vehicle commuters in the busiest part of the city.
- Sheikh Zayed Road Hoarding
Hoarding offers massive exposure and stature for brands that add it to their media mix and targets a mix of UAE locals, residents and tourists of all ages and nationalities.Hoardings present large advertisements to passing pedestrians and drivers.
Billboards are large-format posters displayed in locations with a large amount of consumer traffic. Most notably seen on the side of busy highways such as Sheikh Zayed Road, as well as popular tourist attractions in city centres.
- Building wraps
Building Wraps are large-format posters almost similar to billboards but wrapped around large buildings and allow maximum exposure for advertiser.
Want to assess your advertising options on Sheikh Zayed Road? Empire has a dedicated team of experts ready to assist you in achieving maximum exposure for your brand in this prime location. Get in touch with us today and let’s hit the road running!