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FRANCE

THE SEVENTH ECONOMY IN THE WORLD BY GDP RANKING CHARACTERISED BY A BROAD CONSUMER BASE THAT IS VARIED AND SOPHISTICATED.

France stands out by its high consumption of entertainment, culture and gifts. The French consumer, quite well-off, buys often and likes to try new and innovative products.

The general population is upmarket, open to new ideas and ambitious. Its increase in diversity in recent years, popularity as a tourist destination and stable economy make it an attractive advertising market.

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Radio

Outdoor

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TV

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