
ADVERTISING IN FRANCE
ADVERTISING IN FRANCE
France stands out as an attractive market to advertise in due to its populations high consumption of entertainment, culture and gifts. The average French consumer is seen as affluent, buys often and likes to try new and innovative products.
The general population is ambitious, open to new ideas and is regarded as “upmarket”. Its increase in diversity in recent years, popularity as a tourist destination and stable economy make it an attractive advertising market.