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ADVERTISING IN FRANCE

AS THE SEVENTH LARGEST ECONOMY IN THE WORLD, FRANCE IS CHARACTERISED BY A BROAD CONSUMER BASE THAT IS VARIED AND SOPHISTICATED.

ADVERTISING FRANCE

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France stands out due to its high consumption of entertainment, culture and gifts. The average French consumer is seen as affluent, buys often and likes to try new and innovative products.

The general population is ambitious, open to new ideas and is regarded as “upmarket”. Its increase in diversity in recent years, popularity as a tourist destination and stable economy make it an attractive advertising market.

WHAT TYPE OF FRENCH ADVERTISING ARE YOU INTERESTED IN?

Radio

Outdoor

Digital

TV

Print

In-Flight