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ITALY

ITALY HAS A MAJOR ADVANCED MIXED ECONOMY, RANKING AS THE THIRD LARGEST IN THE EUROZONE AND THE EIGHTH LARGEST IN THE WORLD.

Italy is a European country consisting of a peninsula delimited by the Alps and surrounded by several islands. With around 60 million inhabitants, Italy is the fourth-most populous member state of the European Union.

Italian consumers thrive on customer service, favour consumption to saving, and respond well to all forms of advertising.

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