ADVERTISING IN SOUTH AFRICA

South Africa is a country in the southern tip of the African continent and is home to just over 58 million people. The country of South Africa, also known as the rainbow nation after coming out of a difficult period of apartheid and being united by the great Nelson Mandela, has 12 official languages and a rich cultural identity.

An African economic powerhouse that is rich with natural minerals, diamonds, and gold, which has created a wealth of foreign investment, and while the economy is essentially based on private enterprise the government of the country contributes in many ways to achieve economic equality amongst its people. Cities such as Cape Town, Durban, and Johannesburg are home to an aspirational consumer base who tend to be very brand loyal, and the tourism in South Africa attracts visitors from all over the world who are looking to experience the exciting wildlife of the country and spotting amazing the Big 5, making this an attractive advertising market.