empire media group icon

ADVERTISING IN SOUTH AFRICA

SOUTH AFRICA HAS A HIGHLY DEVELOPED ECONOMY AND ADVANCED ECONOMIC INFRASTRUCTURE, MAKING THE COUNTRY THE LEADING AFRICAN ECONOMY AND HOME TO 75% OF THE LARGEST AFRICAN COMPANIES.

ADVERTISING SOUTH AFRICA

EXPLORE OTHER COUNTRIES

South Africans tend to favour national companies, especially in the fashion sector. However, they are relatively open to international companies, especially Western ones.

Consumers tend to be loyal to brands, only if the price charged by the company is right. About three-quarters of South Africans have changed their favourite brand habits to access more accessible products. Consumers are increasingly active on social networks.

WHAT TYPE OF SOUTH AFRICAN ADVERTISING ARE YOU INTERESTED IN?

Radio

Outdoor

Digital

TV

Print

In-Flight