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BANNER ADVERTISING

BANNER ADVERTISING INVOLVES PLACING BANNER ADS ON WEBSITES.

BANNER ADVERTISING

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Similar to the Google Display Network, banner advertising involves placing banner ads on websites. Certain websites sell their inventory individually however, meaning they are not part of any display networks.

Based on a client’s brief and objectives, it may from time to time, be optimal to focus on specific display sites rather than spread ad spend across an entire network. In such instances, Empire will assist you with identifying the sites that will resonate with your desired target audience as well as the optimizing content for these and implementing your campaigns.