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GOOGLE ADWORDS

PAID SEARCH WORKS ON A PAY-PER-CLICK MODEL – YOU ONLY PAY ONCE SOMEONE CLICKS

GOOGLE ADWORDS

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When you search for something on Google, you are given a page of results. This shows both organic and paid results from the keywords you entered. While organic rankings take time to acquire, paid results can be influenced much more instantaneously.

Paid search works on a pay-per-click model – you only pay once someone clicks, making it a more measurable and controllable marketing channel compared to offline forms of advertising .This also means that an advertiser does not pay for wasted impressions if the viewer is not interested and does not click on the ad.

Paid search ads are effective because by typing something in Google’s search bar, the user has the intention to buy or find out more information about what they are looking for. Google Ads are all about making sure you are advertising to the right people at the right time. You want to be in the top three results, in order to ensure your ad has the best chance of being clicked on.