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PROGRAMMATIC ADVERTISING

PROGRAMMATIC ADVERTISING IS THE AUTOMATIC PROCESS OF BUYING ONLINE ADVERTISING.

PROGRAMMATIC ADVERTISING

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Programmatic advertising is the automatic process of buying online advertising. The power of this process is that it ensures your ads show up in front of a prospective client who is actively interested in your products or services based on their personal data, on the website that they happen to be browsing. This means your ad is showing up at the right moment, in front of the right person and with little to no wasted views.

For example, considering a user that is reading an article online about fitness clothing. Our programmatic system will evaluate this user and displays an ad related to fitness clothing websites, fitness gear shops etc. By targeting the ad to specific users in specific online locations, the fit and effectiveness of a campaign greatly increased.

Programmatic ads can be bought in various formats including video, static banner and native.