When your advertising efforts are geared toward KSA nationals and Arabic speakers in Saudi Arabia, you might want to consider the Al Jazirah newspaper. Let’s take a look at the print publication in more detail.
Al Jazirah is a daily Saudi pro-government newspaper based in Riyadh and established in 1960 owned by Al Jazirah Press. The paper publishes reports and interviews concerning national, Arab and international issues, also different topics such as economy, sports, culture, computers, medicine and science. Al Jazirah is considered as very conservative as well as pro-Islamic. Al Jazirah is distributed in Saudi Arabia and in other Arab and European countries. Al Jazirah has a circulation of over 123,097 copies.
Al Jazirah is one of four leading Saudi daily newspapers along with Al Watan, Al Riyadh and Al Madina. The paper was awarded the best print prize in Asia by IFRA in Manila in 2007 and its website was awarded the digital excellence award by the Saudi Ministry of Communications and Information Technology, also in 2007.
Al Jazirah usually publishes reports and interviews concerning national, Arab and international issues. The paper is mostly known for its daily supplements on different topics such as economy, sports, culture, computers, medicine and science. Al Jazirah uses technology to provide a digital experience for their readers.
Print advertising in the Kingdom of Saudi Arabia is a tried and tested method for brand exposure that remains effective in a sound media mix today. With a mix of broad mass and a range of highly niche publications, Empire is able to offer print ad campaigns that are specific to your needs and guaranteed to reach your target audience in Riyadh, Jeddah, Khobar and Dammam etc.