OUTDOOR ADVERTISING
ATTRACT THE ATTENTION OF MOBILE
OUT OF HOME ADVERTISING
Due to the popularity of motor vehicles and the extensive public transport network, outdoor advertising has excellent media exposure in the Middle East and Africa to ensure that your brand and advertising efforts get a lot of attention, outdoor advertising is a great way to increase consumer awareness and drive consumer behavior.
WHICH COUNTRY WOULD YOU LIKE TO ADVERTISE IN?
Frequently Asked Questions
How does out-of-home (OOH) advertising work for international, multi-market advertisers, and what is it best for?
Out-of-home reaches audiences in public spaces through billboards, transit, street furniture and digital screens, delivering broadcast-scale presence and precise location targeting. For multi-market advertisers it builds standout visibility in high-traffic areas and around key locations. It is best for mass awareness, dominating specific cities or districts and reinforcing campaigns running across other media.
Which countries and markets can Empire buy OOH advertising in?
Empire books out-of-home across more than 90 markets throughout the Middle East, Africa, Europe, Asia, the Americas and the United States. From classic billboards to digital screens, transit and airport formats, we plan single-city activity or large multi-market campaigns, drawing on established supplier relationships in each market through one managed point of contact.
What drives the cost of an OOH advertising campaign?
Out-of-home pricing depends on the formats and locations chosen, audience footfall and visibility, the number and prominence of sites, and the length of the booking. Premium landmarks, digital screens and seasonal demand influence rates. Empire prepares tailored quotes built around your locations, markets and objectives, never relying on generic published rates.
How does Empire plan and execute a multi-market OOH campaign?
We identify the locations and formats that match your audiences and objectives in each market, then design a site strategy. Local teams negotiate rates, secure inventory and manage production, approvals and installation. We coordinate timing across markets and provide consolidated reporting, including proof of posting and performance data, so you can verify delivery and optimise.
Where can I see examples of great billboard advertising?
For inspiration, see our collection of the best billboard and outdoor ads of all time – clever, high-impact out-of-home creative that shows what’s possible with a strong idea and the right location.
Billboard & OOH Advertising by Country
Explore our billboard & ooh advertising services in every market we cover:
Middle East: Jordan · Lebanon · Turkey · UAE
Africa: Algeria · Botswana · Ghana · Kenya · Morocco · Mozambique · Namibia · Nigeria · South Africa · Tanzania · Tunisia · Uganda
Europe: Albania · Austria · Belarus · Belgium · Bulgaria · Channel Islands · Croatia · Czech Republic · Denmark · Estonia · Finland · France · Germany · Gibraltar · Greece · Hungary · Ireland · Isle of Man · Italy · Kosovo · Latvia · Lithuania · Luxembourg · Malta · Moldova · Monaco · Montenegro · Netherlands · North Macedonia · Norway · Poland · Portugal · Romania · Russia · Serbia · Slovakia · Slovenia · Spain · Sweden · Switzerland · UK · Ukraine
Asia-Pacific: Indonesia · Laos · Malaysia · Singapore · Thailand · Vietnam
Americas: Argentina · Brazil · Mexico · Peru
United States: Atlanta · Boston · Chicago · Cincinnati · Dallas · Florida · Houston · Los Angeles · New York · Philadelphia · Portland · San Diego · San Francisco · Seattle · Washington · Washington D.C.