OUTDOOR ADVERTISING IN GHANA
OOH ADVERTISING IN GHANA
Are you looking for outdoor advertising in Ghana? You’ve come to the right place. Empire has a wealth of experience in outdoor advertising placements in Ghana.
Brands have a wide variety of locations and formats to choose from, and Empire would be glad to work with you to advise and plan a perfect campaign that will achieve all of your marketing objectives.
OUTDOOR LOCATIONS
Achimota is a unique selling point with 24-hour exposure. It is located on Achimota BB – At Dimples crossing on Achimota Road, the closest landmark is Kasapa Office.
Billboard size 6mx12m
Airport ByPass is a unique selling point in Accra, facing traffic from Kotoka International airport. The closest landmark is the Airport Police VIP Gate. Billboard 12mx9m
Great site facing traffic from Tetteh Quarshie towards Mallam Junction in Accra.
N1 George Walker Bush Facing Traffic from Tetteh Quarshie towards Mallam Junction, this is perfect for cantilever size 5mx12m advertising. The closest landmark is Kwashieman Junction
Ridge roundabout is a unique selling point in Accra with a high impact frontline site with 24-hour exposure in a high traffic area.
It is situated on Kanda Highway ridge roundabout from King Tackie Tawiah overpass towards Ridge roundabout with a 9mx6m billboard size. The closest landmark is the Ridge Hospitals.
Ring Road East is situated on an extremely busy road perfect in Accra for advertising.
It is situated Ringway close and Ring Road East close to Trinity House Fire Services Headquarters
Maxlite Size: 7.5m x 5m
Great site on the ever-busy Spintex Road in Accra high traffic and maximum visibility.
Spintex Road Travelling along Spintex road from Coca Cola Roundabout to Baastona near Standard Chartered Bank with a billboard size of 9mx6m
Cantonments Road is opposite Papaye Restaurant in Accra and is a unique selling point for lightbox advertising 2mx12m
Frequently Asked Questions
What determines the cost of outdoor and OOH advertising in Ghana?
Pricing reflects the site’s location and traffic, the format and size, illumination, production and the length of your booking. Premium corridors and high-footfall malls cost more, and local authority permit fees apply. Empire sources sites, manages permitting and provides a tailored quote aligned to your coverage needs and budget.
Which OOH formats and locations reach which audiences in Ghana?
High-impact billboards along Accra corridors such as Spintex Road and the Tema Motorway, plus key routes around Kumasi’s central business district, capture commuter audiences. Mall displays in venues like Accra Mall, West Hills Mall and Marina Mall reach shoppers. We match formats and sites to the audiences and cities you want to cover.
What approvals and permits are needed for outdoor advertising in Ghana?
Roadside structures require permits from the relevant metropolitan or district assembly, such as the Accra Metropolitan Assembly, and must meet Ghana Standards Authority placement and safety rules. Creative must respect local cultural standards and carry substantiated claims. Empire handles permit applications, site documentation and approvals on your behalf end to end.
When is the best time to book OOH advertising in Ghana?
Footfall and road traffic peak around Christmas, Easter, Independence Day and major retail seasons, making prime billboard and mall sites highly competitive. Because permitting and production take time, we recommend securing locations and submitting applications well in advance so your campaign is live before the busiest periods begin.