OUTDOOR ADVERTISING IRELNAD
OUT OF HOME ADVERTSING IRELAND
Ireland is a compact, fast-moving OOH market dominated by Greater Dublin, where roughly a third of the population lives and the busiest commuter corridors, motorways and the main airport converge. Cork, Galway, Limerick and Waterford anchor regional reach, and a young, urban, English-speaking audience makes the country an efficient single-language buy. The headline story now is the rapid shift to programmatic digital OOH, with a large share of the country’s digital screens bookable through automated platforms. Brands have a wide variety of locations and formats to choose from.
Empire can advise and plan the perfect OOH campaign for your brand that will achieve all your marketing objectives.
OUTDOOR LOCATIONS
Adshel panels are located in prime locations in popular cities and towns. This includes Patrick Street, Grand Parade in Cork and Eyre Square in Galway. The panels can also be found in key Limerick City Centre locations like Clare Street, Sarsfield Street and Gerald Griffin Street.
In Dublin, Adshel Plus’s free standing panels are located in high profile commuter locations like Clonskeagh, Blackrock, Dun Laoghaire and Dundrum.
Adshel Live is Clear Channel’s leading out-of-home digital advertsing panels. It leads the way in the Irish outdoor advertising market. Their panels are located across shopping malls in Dublin and Southern Ireland.
Billboards are located in key areas across all the major towns and cities of Ireland.
Bus advertising appears in towns and cities across Ireland.
Rail advertising appears in all DART and rail stations in towns and cities across Ireland.
Internal and external advertising appears on the tram network in Ireland.
Digital panels are located on the high streets of Dublin.
Adtalk is a unique selling point and is located in city centres across Ireland.
Frequently Asked Questions
How much does outdoor (OOH) advertising in Ireland cost?
Out-of-home pricing is not fixed and depends on format, location, the number of panels, campaign length and whether sites are classic or digital. Premium Dublin city-centre and high-footfall sites cost more. Production and posting are separate. Empire prepares a tailored quote built around your coverage targets, audience and budget rather than standard rates.
Which OOH formats and owners reach which audiences?
JCDecaux Ireland offers roadside billboards, Digipanels and Digipoles plus iVision mall and retail screens, reaching commuters and shoppers. Clear Channel provides large-format and street furniture sites nationally. Dublin digital screens deliver high-impact city-centre reach. Empire selects the right mix of roadside, transit and retail formats for your audience and locations.
What are the content and approval rules for Irish OOH ads?
Outdoor advertising follows the ASAI Code, so creative must be legal, decent, honest and truthful, and because posters are seen by all ages, content is held to broad-audience standards. Media owners apply their own acceptance checks. Empire handles design to format specs, substantiation of claims and site-owner approvals so your campaign goes live cleanly.
When is the best time of year for outdoor advertising in Ireland?
OOH demand peaks in the Christmas Q4 period when retail and footfall are highest and premium sites sell out fast. St Patrick’s season, summer when people are out and about, and back-to-school all suit outdoor bursts. Empire books premium locations early and plans flighting around these seasonal peaks to secure the best sites.