MALL ADVERTISING
IN THE UAE
MALL
ADVERTISING UAE
In the UAE, the shopping mall is less a retail box than a year-round, air-conditioned town square, where families escape the summer heat to dine, watch films, skate, and socialise across full days. Anchors like The Dubai Mall, Mall of the Emirates, and Abu Dhabi’s Yas Mall stack high-dwell digital screens, atrium spectaculars, escalator and walkway panels, and parking-level media along these unhurried journeys. For advertisers, that means repeated, captive exposure to affluent, brand-conscious shoppers in the exact moment they are ready to spend.
Brands have a wide variety of locations and formats to choose from, and Empire would be glad to work with you to advise and plan a perfect campaign that will achieve all of your marketing objectives.
Do you have a project you’d like to discuss? Interested in how we can help you?
Dubai
Tel: +971 4 427 2111
Email: [email protected]
MALL ADVERTISING
Dubai Mall
Target Audience
Locals, residents and tourists
Dubai Mall is one of the largest and most impressive malls in the world. Visitors include locals, residents, and tourists from just about every nationality.
Dubai Mall offers sophisticated advertising options, with a cutting edge screen circuit comprising of 384 screens in all areas of the mall. This enables excellent exposure to a premium audience and an opportunity to be creative with your content.
Dubai Hills Mall
Target Audience
UAE Tourists & Residents
The Dubai Hills Mall is your one-stop destination for an expansive selection of the best brands in clothing, fashion accessories, beauty, home collections, interiors and more. With its fashion-forward collection and eclectic pop-up shops, The Dubai Hills Mall delivers a dynamic shopping experience that will make you come back for more.
Mall of the Emirates (MOE)
One of Dubai’s most popular and most loved family malls.
500+ stores and home to the UAE’s only indoor ski slope and winter adventure land.
City Center Mirdif – Dubai
Another hugely popular mall, City Centre Mirdif is a favourite amongst both local and expat families in the area. Gross leasable area is 196,000m2 + over 450 stores.
City Walk
Target Audience
UAE locals, GCC residents and Indian expats
City Walk is a sprawling urban mall located in the premium Jumeirah neighbourhood.
It is an urban living concept and an ideal outdoor destination providing the ultimate lifestyle experience with its unique mix of innovative retail and upscale gourmet outlets.
Dubai Marina Mall
Target Audience
Mainly UAE Residents
Dubai Marina Mall captures the imagination like no other place in the world. Taking pride of place in this impressive development is Dubai Marina Mall, a modern, thoughtfully designed haven for the shopping, leisure and lifestyle pursuits of the community’s residents and visitors, as well as for fascinated tourists seeking the very best that the city has to offer.
City Center Deira – Dubai
Operating since 1995, City Centre Deira is one of Dubai’s most popular malls with expats residing in the ‘Old Town’ area of Dubai. 350+ stores.
City Center Me’aisem – Dubai
City Centre Me’aisem is a community-oriented shopping, lifestyle and entertainment destination located in the Me’aisem area of International Media Production Zone (IMPZ) in Dubai.
My City Center Barsha – Dubai
My City Centre Barsha is the community’s location-of-choice for meet-ups and socialising. It serves as a convenient shopping destination for the surrounding residential and school communities, providing everyday grocery and lifestyle needs.
City Center Shindagha – Dubai
City Centre Al Shindagha is located in the Ghubaiba district of Bur Dubai. The mall has 75 stores spread across two levels, offering a mix of carefully selected retail and dining options.
My City Center Masdar – Abu Dhabi
Located in the heart of Masdar City, My City Centre Masdar is the community’s location of choice for convenience shopping, dining and leisure. It offers a variety of the most sought after international and local retail stores, plus varied dining options for visitors to enjoy.
City Center Al Zahia – Sharjah
City Centre Al Zahia is groundbreaking from the very entrance; a beautiful canopy overhead sets the scene for a landmark destination. With a mix of new and established brands and extensive leisure offerings, its meticulous layout is superbly designed to reinforce the visitor’s experience.
City Center Sharjah – Sharjah
Having recently undergone a major refurbishment and extension, City Centre Sharjah has transformed into a regional destination where families gather to shop, eat and unwind.
City Center Ajman
As Ajman’s largest and most prominent shopping mall, City Centre Ajman stands at the heart of the community, offering value and convenience-oriented stores to its residential and student population.
City Center Fujairah
City Centre Fujairah is the largest in the Emirate. It offers choice, convenience and value-for-money across a wide range of categories including local and international fashion, lifestyle, electronics, homewares and food and beverage.
My City Center Al Dhait – Ras Al Khaimah
The first neighbourhood mall in Ras Al Khaimah, My City Centre Al Dhait caters to the daily shopping and leisure needs of residential areas north and south-west of Al Dhait, with over 30 lifestyle brands plus an array of dining and leisure options.
Matajer Al Jureinah – Sharjah
A friendly and convenient shopping and lifestyle destination addressing the immediate needs of residents through convenience and accessibility.
Matajer Al Mussalla – Sharjah
Matajer Al Mussalla is a neighbourhood retail centre concept bringing small-scale, high-quality retail and easy access to everyday services to neighbourhoods across Sharjah.
Do you have a project you’d like to discuss? Interested in how we can help you?
Dubai
Tel: +971 4 427 2111
Email: [email protected]
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Frequently Asked Questions
What determines the cost of mall advertising in the UAE?
Cost depends on the mall, format and placement, the size and number of screens or panels, campaign duration, and whether you book peak retail periods. Premium atrium and concourse sites command more than secondary locations. Empire builds tailored quotes around your budget, audience and objectives rather than fixed published rates.
Which UAE malls and formats reach which audiences?
The Dubai Mall and Mall of the Emirates draw tourists and premium shoppers through atrium digital screens and concourse media. Dubai Hills Mall and Yas Mall, plus Abu Dhabi malls, reach families and residents. Escalator panels, podium displays and kiosks suit high-dwell, high-footfall moments near purchase decisions.
What are the content and approval rules for mall advertising?
UAE media content is regulated by the National Media Authority under Federal Decree-Law 55 of 2023. Creative must respect local cultural standards and use substantiated, non-misleading claims. Out-of-home placements also need mall-landlord sign-off and any required permits. Empire manages these approvals end to end so campaigns launch compliantly.
How does seasonality affect mall advertising in the UAE?
Footfall and demand peak around the Dubai Shopping Festival, Ramadan and Eid, when families and tourists fill the malls and premium inventory books out early. Summer is quieter as residents travel, though air-conditioned malls still draw crowds. Empire plans bookings ahead of these windows to secure prime placements.