OUTDOOR ADVERTISING IN MEXICO
OUTDOOR ADVERTISING IN MEXICO
Empire can help place your advertisement in high traffic areas that guarantee visibility from the commuters and pedestrians in Mexico.
Out-of-home advertising is a cornerstone of brand building in Mexico, where iconic large-format espectaculares and digital screens line the busy corridors of Mexico City and other major metros. With operators such as JCDecaux and Clear Channel, OOH delivers mass urban reach and standout impact. Empire can guarantee maximum visibility for your ad.
OUTDOOR ADVERTISING LOCATIONS IN MEXICO
Large format, high impact assets that are located in affluent locations around the city. These spectacular screens can be illuminated to guarantee visibility to motorists and pedestrians from miles away.
These digital screens display hundreds of different advertisements within a specified timeframe. Due to the creative boost given to the medium through digital, you can make a highly effective statement with your advertising. Digital Screens are located on the access circuit to Mexico City International Airport
Digital billboards are the most dominant form of advertising on a public road in Mexico and are strategically placed in high traffic zones to ensure maximum impact and visibility and guarantee great reach for brands.
These floor level structures located in high traffic areas provide you with an effective way to advertise your business or promotion with steller results, at an affordable cost. Fences come in the form of independent panels which have the ability to be illuminated to ensure maximum visibility to pedestrians and motorists.
These advertisements are found at the location that provides public transport to users, such as bus shelters and benches.
These advertisements are found at the location that provides public transport to users, such as bus shelters and benches.
Frequently Asked Questions
What drives the cost of out-of-home advertising in Mexico?
OOH cost varies with location and corridor, format and panel size, whether the display is digital or static, illumination, the length of the booking cycle, and audience footfall or vehicle counts. Premium corridors and digital screens carry higher rates. The Empire prepares a tailored quote built around your target locations, formats and campaign duration.
Which OOH locations and formats reach which audiences in Mexico?
In Mexico City, the Paseo de la Reforma corridor reaches high-income commuters and tourists, while Periférico delivers mass reach through high-traffic espectaculares. The STC Metro, operated under concession by ISA Corporativo, carries millions of daily passengers, and JCDecaux México provides street furniture and bus shelters. Monterrey and Guadalajara offer further key urban coverage.
What are the content and approval rules for OOH in Mexico?
Out-of-home advertising must respect local cultural and regulatory standards, and claims must be substantiated. Billboards, or espectaculares, require permits from the relevant authorities, with Mexico City regulating placement, density and authorised sites. The Empire handles permits and approvals on your behalf, ensuring sites are licensed and creative is compliant before the campaign runs.
When is the best time to run OOH campaigns in Mexico?
Out-of-home works well year-round but peaks alongside major retail and cultural moments, including El Buen Fin in November, the Christmas and Día de Reyes season, and Mother’s Day. Major national events also draw large audiences to key corridors. Because permits and premium sites need lead time, the Empire plans bookings early to secure prime placements.