OUTDOOR ADVERTISING IN NEW YORK
OUTDOOR ADVERTISING IN NEW YORK
Empire can help place your advertisement in high traffic areas that guarantee visibility from the commuters and pedestrians in New York.
Out-of-home in New York is the densest and most spectacular in the country, defined by the towering digital displays of Times Square and a transit system that moves millions daily. OUTFRONT Media holds the exclusive MTA contract spanning subways, buses, and commuter rail, while taxi-top and in-car screens blanket the streets. Advertisers gain saturation-level exposure to residents, commuters, and the world’s tourists at once.
OUTDOOR ADVERTISING LOCATIONS IN NEW YORK
Billboards are a great way to reach the masses – to reach where they live, commute, work and socialize. Unlike other mass advertising media, billboards can’t be switched off.
By choosing your billboard locations strategically, you are also targeting your direct market. New York has various locations of billboard placements.
Located in key areas across New York such as Cross Bronx Expressway, Garden State Parkway, to guarantee maximum visibility.
Full motion digital boards in Times Square
Elaborate outdoor advertisements that are either painted in mural form or attached directly to exterior building surfaces. Can be found in high traffic areas such as Times Square.
At main entrances to busy public transport buildings, office or business park entrances
They have more than 3000 mobile food cart across NYC.
Attract more attention with window advertising in the city that never sleeps.
Can be viewed by consumers who make use of public transport and need something to make time pass.
On taxis operating across New York
Frequently Asked Questions
How much does outdoor and OOH advertising in New York City cost?
OOH costs are never fixed. They depend on format, location, the number of panels or screens, share-of-voice and flight length, with Times Square spectaculars at the premium end and street-level or transit panels more accessible. Production and digital options also affect price. The Empire builds a tailored plan and quote around your reach goals and budget.
Which NYC OOH formats reach which audiences?
Times Square spectaculars deliver huge tourist and pedestrian impressions; MTA subway cards, station dominations and platform digitals reach millions of daily commuters across diverse boroughs; LIRR and Metro-North reach suburban commuters; LinkNYC kiosks and roadside billboards add street-level reach. The Empire combines formats to cover the audiences and neighbourhoods you need, including multilingual creative.
What are the content and approval rules for NYC OOH ads?
Outdoor creative must follow US truth-in-advertising and FTC norms plus each media owner’s and the MTA’s content guidelines, which restrict certain categories and require substantiated claims. Spanish or multilingual messaging must be accurately translated. The Empire designs to each site’s specifications and manages approvals so your campaign clears all standards before installation.
When is the best time to run OOH advertising in New York?
Premium sites, especially Times Square and transit, book up fastest around Q4 holidays, back-to-school, and major sports and city events when foot traffic and tourism surge. Summer and tentpole moments also lift specific areas. The Empire secures high-demand locations early and times flights to your goals, balancing peak impact with cost efficiency.