OUTDOOR ADVERTISING IN NORWAY
OUT OF HOME ADVERTISING NORWAY
Advertising on transportation and public areas has been available for many years. Advertisements can be found on public buses, bus and railway stations and roadside billboards. Outdoor advertising had one of the highest rates of increase in expenditure in 2017 as it grew by 23.2% to reach NOK 552.7 million.
OUTDOOR LOCATIONS
Large format billboards that have illumination which sends light through the advertisement for higher visibility.
Panels located in city centres – street side and bus shelters.
Covers bus shelters and street furniture on both west and east coast of Norway. Pedestrians, drivers and those on public transportation.
Oslo station
Bus advertising, metro digital screens, platform billboards.
Located across the largest shopping malls in Norway.
Located in proximity to shopping facilities.
Located in shopping malls and within 100 metres of supermarkets – 800 sites, across 40 cities.
Frequently Asked Questions
How much does outdoor and OOH advertising in Norway cost?
Pricing depends on format and location, the number of panels, campaign duration, and whether you use classic or digital (DOOH) inventory, including programmatic buys. High-footfall sites in Oslo command a premium. With no fixed public rates, Empire builds a tailored quote around your budget, coverage needs, and campaign goals.
Which OOH formats and locations reach which audiences in Norway?
JCDecaux operates premium transport inventory across Oslo, including metro stations, buses, trams and railway stations such as Oslo Central, reaching commuters at scale, while Clear Channel runs hundreds of digital screens in streets, shopping centres, transport hubs and airports. Empire selects formats and sites to reach your audience in the right environments.
What are the content and approval rules for Norwegian OOH ads?
Outdoor creative must meet Marketing Control Act and Consumer Authority standards, with claims that are truthful, substantiated and not misleading, and content suitable for public display. Site owners may apply their own acceptance criteria, and some categories are restricted. Empire checks creative against these rules and manages pre-clearance and approvals with media owners.
When are the busiest seasons for OOH advertising in Norway?
The Q4 Christmas shopping run is the peak season, with strong demand also around back-to-school in August and high summer when footfall and travel increase. Premium digital and transport sites sell out fastest during these windows. Empire secures key locations early so your campaign is live during the highest-impact periods.