OUTDOOR / OOH
Out-of-home in Serbia is heavily Belgrade-weighted, where the densest billboard, city-light and street-furniture inventory sits, and the sector is led by Alma Quattro, the national OOH leader now part of Switzerland’s APG|SGA group, alongside Direct Media and other operators. Digital screens (DOOH) are expanding fastest in the capital’s pedestrian and transit zones. Advertisers should anchor campaigns in Belgrade for scale while using city-lights and growing DOOH networks for premium, high-footfall visibility. Brands have a wide variety of locations and formats to choose from.
Empire can advise and plan the perfect OOH campaign for your brand that will achieve all of your marketing objectives.
OUTDOOR LOCATIONS
One of the biggest walk zones in Novi Sad. There are two biggest shopping mals in Novi Sad.
Megaboard is located on the Tashmajdan Sports Center building. In a very frequent location downtown. 2km from Knez Mihailova Street.
Digital Screens located in shopping malls.
Frequently Asked Questions
What factors influence the cost of outdoor and OOH advertising in Serbia?
Cost varies with location, format, the number of sites, campaign duration and whether you choose static or digital displays. Premium Belgrade boulevards, key junctions and high-traffic Novi Sad sites command stronger demand. Production and installation also factor in. The Empire prepares a tailored quote based on coverage, format mix and timing rather than fixed rates.
Which OOH formats and locations reach which audiences in Serbia?
Roadside billboards along Belgrade’s main boulevards, ring roads and approaches reach commuters and city traffic, while citylights and street furniture deliver pedestrian and high-street visibility in central districts. Transit advertising on buses and at stops adds repeated everyday exposure, and digital LED screens at busy junctions in Belgrade and Novi Sad provide dynamic, high-frequency impact.
What content and approval rules apply to OOH ads in Serbia?
Outdoor advertising must comply with Serbian advertising-standards and local permitting: claims must be truthful and substantiated, certain categories need pre-clearance, and creative must suit public placement near roads and sensitive locations. Site permissions and technical specifications also apply. The Empire manages approvals, permits and production to ensure compliant, correctly formatted displays before installation.
Is outdoor advertising in Serbia seasonal?
Yes. Demand rises around the New Year and Orthodox Christmas on 7 January, when retail campaigns compete for prime sites that should be booked early. Summer months shift activity toward leisure and travel routes, while the late-summer back-to-school period lifts city-wide campaigns. The Empire plans site selection and booking windows around these seasonal traffic and demand patterns.