OUTDOOR / OOH
Spain’s out-of-home market is dominated by JCDecaux, Clear Channel Espana and Exterior Plus, with JCDecaux holding flagship contracts including Madrid Metro and Barcelona’s street furniture, and operating displays across most of the country’s largest cities. Premium inventory clusters in high-traffic transit and airport environments in Madrid and Barcelona, with digital screens an expanding share. This gives advertisers strong urban coverage and a growing programmable DOOH option. Brands have a wide variety of locations and formats to choose from, and Empire would be glad to work with you to advise and plan a perfect campaign that will achieve all of your marketing objectives.
OUTDOOR LOCATIONS
Located accros key arterial routes in the cites and high traffic areas around the country.
Located accros all major cities and towns.
Located accros all major cities and towns, reaching daily communters that make use of the train.
Located across all major cities and towns.
Frequently Asked Questions
How much does outdoor and OOH advertising in Spain cost?
Costs depend on format, location, the number of panels or screens, campaign duration and whether you choose classic or digital inventory. Premium city-centre and transit sites in Madrid and Barcelona carry higher rates. The Empire never quotes invented prices; we build a tailored proposal around your coverage targets, format mix and budget.
Which OOH formats and locations reach which audiences in Spain?
JCDecaux and Clear Channel operate extensive networks across Spain. Street furniture such as bus shelters and city information panels reaches pedestrians and commuters, while metro and transit advertising in Madrid and Barcelona delivers high-frequency urban exposure. Digital screens add flexibility for dynamic creative. The Empire selects the formats and locations matching your audience.
What are the content and approval rules for OOH ads in Spain?
Outdoor advertising follows Spanish advertising law and Autocontrol self-regulation, and site owners and local authorities may apply their own content and permit requirements. Claims must be substantiated and accurate. The Empire manages creative checks, media-owner specifications, permits and approvals so your campaign is installed correctly and on time.
When is the best time to advertise on Spanish outdoor media?
Footfall and demand for premium sites rise around the Christmas and Reyes period, the winter and summer rebajas sales, the summer season in tourist and coastal areas, and major football fixtures. Prime inventory books up early at these times. The Empire secures sites ahead of demand to align coverage with your campaign goals.