OUTDOOR ADVERTISING IN THE UAE
OUT OF HOME ADVERTISING UAE
Dubai boasts an excellent out of home advertising network guaranteeing excellent brand exposure to the cities busy and mobile residents.
​Brands have a wide variety of locations and formats to choose from, and Empire would be glad to work with you to advise and plan a perfect campaign that will achieve all of your marketing objectives.
OUTDOOR LOCATIONS
Lamp posts are one of the main advertising mechanics in Al Ain.
They’re distributed across the entire city in high traffic areas and are viewed by over 1 million cars each week.
With locations on the main island as well as surrounding areas that reach the entire Abu Dhabi population of over 2.4 million people, lamp post advertising is a highly effective advertising medium in the capital.
Safa Road is one of the main roads connecting Sheikh Zayed Road with the Jumeirah and Al Wasl areas. The area is renowned for its famous cafes, restaurants, the beachfront and luxury hotels and boasts over 1.6 million passing cars per week.
These lamp posts are in a prime location, targeting wealthy locals and its expat community.
Jumeraih Lamp Posts Adverts
Target Audience
UAE locals, families and expat millennials
Jumeirah is one of Dubai’s premium addresses and is home to a large number of high-income locals, expat families and millennial professionals. Located through out Jumeirah Road
The area is home to 4 high-end hotels and multiple service businesses, from clinics and hospitals to restaurants and entertainment.
The lamp posts are an excellent media option on Jumeirah’s slow-moving streets that attract engaged and susceptible consumers.
Sheikh Zayed Road Lamp Posts Ads
Target Audience
UAE locals, residents and tourists of all nationality
Sheikh Zayed Road is one of the busiest and high profile freeways in the GCC, carrying more than 500,000 cars every day.
The lamp post advertising space that runs along most of the road’s length is some of the most sought after media in the country due to the excellent results it delivers.
​It offers mass exposure to a mix of UAE locals, residents and tourists of all ages and nationalities.
Dubai Mall is one of the largest and most impressive malls in the world, hosting more than 750,000 visitors every week. Visitors include locals, residents, and tourists from just about every nationality.
Dubai Mall offers sophisticated advertising options, with a cutting edge screen circuit comprising of 340 screens in all areas of the mall. This enables excellent exposure to a premium audience and an opportunity to be creative with your content.
City Walk, one of Dubai’s newest malls, is a sprawling urban mall located in the premium Jumeirah neighbourhood.
It is an urban living concept and an ideal outdoor destination providing the ultimate lifestyle experience with its unique mix of innovative retail and upscale gourmet outlets.
One of Dubai’s most popular and most loved family malls.
500+ stores and home to the UAE’s only indoor ski slope and winter adventure land.
Another hugely popular mall, City Centre Mirdif is a favourite amongst both local and expat families in the area. Gross leasable area is 196,000m2 + over 450 stores.
Operating since 1995, City Centre Deira is one of Dubai’s most popular malls with expats residing in the ‘Old Town’ area of Dubai. 350+ stores.
My City Centre Barsha is the community’s location-of-choice for meet-ups and socialising. It serves as a convenient shopping destination for the surrounding residential and school communities, providing everyday grocery and lifestyle needs.
City Centre Me’aisem is a community-oriented shopping, lifestyle and entertainment destination located in the Me’aisem area of International Media Production Zone (IMPZ) in Dubai.
City Centre Al Shindagha is located in the Ghubaiba district of Bur Dubai. The mall has 75 stores spread across two levels, offering a mix of carefully selected retail and dining options.
City Centre Al Zahia is groundbreaking from the very entrance; a beautiful canopy overhead sets the scene for a landmark destination. With a mix of new and established brands and extensive leisure offerings, its meticulous layout is superbly designed to reinforce the visitor’s experience.
Having recently undergone a major refurbishment and extension, City Centre Sharjah has transformed into a regional destination where families gather to shop, eat and unwind.
Matajer Al Mussalla is a neighbourhood retail centre concept bringing small-scale, high-quality retail and easy access to everyday services to neighbourhoods across Sharjah.
A friendly and convenient shopping and lifestyle destination addressing the immediate needs of residents through convenience and accessibility.
As Ajman’s largest and most prominent shopping mall, City Centre Ajman stands at the heart of the community, offering value and convenience-oriented stores to its residential and student population.
City Centre Fujairah is the largest in the Emirate. It offers choice, convenience and value-for-money across a wide range of categories including local and international fashion, lifestyle, electronics, homewares and food and beverage.
The first neighbourhood mall in Ras Al Khaimah, My City Centre Al Dhait caters to the daily shopping and leisure needs of residential areas north and south-west of Al Dhait, with over 30 lifestyle brands plus an array of dining and leisure options.
Located in the heart of Masdar City, My City Centre Masdar is the community’s location of choice for convenience shopping, dining and leisure. It offers a variety of the most sought after international and local retail stores, plus varied dining options for visitors to enjoy.
Dubai Metro is one of the main modes of public transport for many of the city’s population. It connects all main areas of Dubai and carries 2.5 million passengers a week.
It offers a range of advertising options across its extensive network – Empire is able to guide you on the right format and location for your brand’s requirements.
Sheikh Zayed Road is one of the busiest and high profile freeways in the GCC, carrying more than 500,000 cars every day.
This LED Unipole offers fantastic exposure to Jebel Ali’s huge workforce and the many companies located in the Gulf’s largest logistics hub.
Sheikh Zayed Road LED Unipole
Target Audience
UAE locals, residents and tourists of all nationality
Sheikh Zayed Road is one of the busiest and high profile freeways in the GCC, carrying more than 500,000 cars every day.
The LED unipole is a cost-effective and innovative media option.
It offers mass exposure to a mix of UAE locals, residents and tourists of all ages and nationalities.
Umm Hurair Road Unipole
Target Audience
UAE locals, residents and tourists of all nationality
Location: Umm Hurair Rd near Zommorodah Mall.
Daily traffic: 280,000 cars
Zabeel Road Unipole
Target Audience
UAE locals, residents and tourists of all nationality
Location: Zabeel Rd opposite Karama Post Office.
Daily traffic: 280,000 cars
Bridge banners are a strong media option that are located strategically throughout the main areas of Abu Dhabi.
They reach out to high traffic areas of the city – 2.4M people that live in Abu Dhabi are exposed to these every week.
Showcase your brand on the UAE’s most famous road, with over half a million cars passing everyday. With Sheikh Zayed road connecting all sides of the city, advertising there gives brands the chance to capture audience of all demographics living and working in all corners of the city.
Sheikh Zayed Metro Bridge Link Banners
Target Audience
Locals, residents and tourists
Dubai Metro is one of the main modes of public transport for many of the city’s population. It connects all main areas of Dubai and carries 2.5 million passengers a week.
Along various metro station bridges crossing the city’s main freeway, Sheikh Zayed Road, are high visibility banners that are passed by more than 500,000 cars a day. They offer excellent large scale awareness to advertisers.
This media property targets a professional & receptive audience as they enter the business communities of Dubai Media City, Dubai Internet City and Knowledge Village.
It offers a high reach with maximum visibility to increase your brand awareness thanks to prime locations and unrivalled quality hardware. Viewership can be as high as 311,000 employees, visitors and drivers on a weekly basis.