OUTDOOR ADVERTISING VIETNAM
OOH ADVERTISING IN THAILAND
Out-of-home advertising is Vietnam’s fastest-growing traditional channel, concentrated heavily in Ho Chi Minh City and Hanoi, which together absorb most national spend across billboards, transit and a rapidly expanding base of digital screens. Placement is governed by strict permitting under the amended Advertising Law that took effect in January 2026, so advertisers must factor local approvals and prime-site scarcity into both timelines and budgets when planning campaigns. Brands have a wide variety of locations and formats to choose from.
Empire can advise and plan the perfect OOH campaign for your brand that will achieve all of your marketing objectives.
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OUTDOOR LOCATIONS
Billboards in key cities to ensure exposure for target audiences.
Guarantees excellent visibility both night and day. Tunisia has various unipole locations- contact us to discuss which would work for you.
LED Billboards are a great way to reach the masses – to reach where they live, commute, work and socialize Unlike other mass advertising media, billboards can’t be switched off.
By choosing your billboard locations strategically, you are also targeting your direct market. Algeria has various locations of billboard placements.
Transit buses ensures great exposure around populous and big cities.
Transit taxis ensures a broad exposure in key cities.
Frequently Asked Questions
How much does outdoor and OOH advertising in Vietnam cost?
OOH costs depend on the format (roadside billboards, LED and LCD screens, transit or street furniture), the site’s location and traffic, the city, the size and illumination, and the booking duration. Premium high-traffic positions in Ho Chi Minh City and Hanoi command more. Production and permits are additional. Empire prepares a tailored quote based on the sites, coverage and budget that fit your campaign.
Which OOH formats and locations reach which audiences in Vietnam?
Large-format roadside billboards and digital LED screens are concentrated in the major cities, with Ho Chi Minh City and Hanoi offering the densest high-traffic inventory along key roads and junctions. Static billboards, transit advertising and street-level displays reach commuters and urban shoppers. Empire selects formats and locations across both cities to match the audiences and neighbourhoods your campaign needs to reach.
What are the content and approval rules for OOH ads in Vietnam?
Outdoor advertising must respect Vietnam’s cultural and regulatory standards, with truthful, substantiated content, and sites require permits from local authorities covering construction and placement. Rules govern locations, screen brightness, sound and vehicle advertising, and these vary between Ho Chi Minh City and Hanoi. Empire handles site permits, structural compliance and content approvals so your campaign installs and runs lawfully.
When is the best time to advertise out of home in Vietnam?
Premium OOH sites book up fastest around Tet, the Lunar New Year, when brands compete for high-visibility billboards and screens during the peak retail and gifting season. National holidays and seasonal retail periods drive further demand for prime locations. Because the best sites are limited and reserved early, Empire secures your preferred placements well ahead of these key windows.