PRINT ADVERTISING IN ARGENTINA
PRINT ADVERTS IN ARGENTINA
Empire can
help place your advertisement in the best national and local publications to ensure great reach and high recall from the new york readers.Argentina’s press is defined by two national heavyweights, Grupo Clarin’s Clarin and La Nacion, but the print side is in steep structural decline, with daily printed copies now numbering only in the tens of thousands as readership migrates to paywalled digital editions counting hundreds of thousands of subscribers. The titles retain authority among older, affluent and decision-making readers. For advertisers, print is best treated as a credibility and prestige buy rather than a volume one.
With a mix of broad mass and a range of highly niche publications, Empire is able to offer print ad campaigns that are specific to your needs and guaranteed to reach your target audience.
ADVERTISE IN THESE ARGENTINA PUBLICATIONS
Hola! Argentina is a magazine of international prestige respected and valued for its quality and credibility. It offers content focused on entertainment and enjoyment. An exclusive, young and truthful publishing product with glamour and style.
It brings its readers the current news of the most recognized celebrities nationally and internationally, the best events in the country and the latest trends. It has sections of Fashion, Beauty, Kitchen and Health. Hello! Argentina is a leader in the Premium Weekly Magazines segment.
Caras is a magazine of shows, current events, fashion and culture published in Argentina. Caras magazine is the publication that shows the Argentinian world and the facts of the personalities that are displayed and highlighted.
From births to weddings and separations. From travel to parties. From the shows to the backstage of the celebrities that make up the Caras World.
Currently, Clarín is the highest-run newspaper in Argentina, being also one of the most widespread in the Spanish-speaking world, with a circulation that in March 2018 was 206,837 daily copies (average Monday to Sunday, including an average of 38,778 replicas in digital editions).
El Litoral is the main newspaper of the city of Santa Fe, capital of the province of the same name, in Argentina. Daily, print two editions (Morning – Afternoon). It is distributed in the north-central area of Santa Fe. It offers several supplements, has an online version and employs 200 people. It belongs to the multimedia that also integrates the tv channel Cable & Diario.
El Planeta Urbano is a monthly magazine of general interest, whose gaze is distinguished by a comprehensive, open and committed vision. Privileging the quality of his texts and his images above all else. The protagonists of contemporary culture, even the most reluctant, dare to show new facets in original productions with the best photographers in the country.
After more than fifteen years at the forefront of graphic media, in 2013 it became the first interactive magazine in the country incorporating additional material exclusive to tablets: videos of interviews, audios, backstage of photographic productions, dynamic content to buy online services and more.
The magazine GENTE dedicates its space to the characters of the show and the show of Argentina and was always a magazine linked to portray the high standard of living of the so-called national Jet-set.
As a leader in its segment, GENTE has been a must-see social reference that trends permanently for decades. It is the quintessential medium of the most outstanding personalities. It offers on all its platforms, exclusive news, fashion, trend, celebrities and general interest. It continues to be a leader in the market.
The Nation is a traditional Argentine newspaper, from the city of Buenos Aires, from which an economic group was formed that fully or partially controls the country’s only paper press factory, the main newspapers of the provinces of Córdoba (La Voz del Interior) and Mendoza (Los Andes).
La Nacion was voted the world’s best-designed newspaper by the Society for News Design (SND), considered the “Pulitzer” of editorial design. He was also recognized with the distinction “World’s Best Designed Newspaper” is a three-media podium, in which The Nation was chosen along with The New York Times of the United States and The Sunday Times of Great Britain.
The Voz del Interior is a newspaper published in the city of Córdoba, Argentina, belonging to Grupo Clarin. The newspaper reaches the entire province of Córdoba and the provinces of Catamarca, Santiago del Estero, La Rioja, San Luis, Santa Fe and Buenos Aires.
It has more than 1,200 outlets, which are assisted by its own transport fleet seven days a week. It is the best-selling newspaper in the interior of the country, reaching average net sales from Monday to Sunday of 64,567 copies.
Also, on Sundays, the average net sales amount to 100,000 copies, which added to a number of 4 readers per copy on Sundays, means that around 400 thousand readers read the same newspaper.
Noticias de la Semana, better known simply as Noticias, is an Argentine weekly magazine whose content is oriented to political, showbusiness and social current issues.
In addition, its publication contains various topics such as economy, culture, events, opinion and international news.
Pagina 12 is an Argentine newspaper, published in Buenos Aires. It is a centre-left trending journal whose property is currently in the hands of a trade unionist. Readers of this journal value it for their:
– Critical position
– Playful component (Cover/Holders)
– Seriousness (Investigations)
– An essential source of information
Para Ti is a magazine that offers specialized content on the latest trends in fashion, beauty, cooking, decoration and technology.
Avant-garde in trends, it is always present at the most important events in the local and international world. It also offers production,s entertainment and general information.
It has several special editions in the year: Spring-Summer Collections, Autumn-Winter Collections, Special Beauty, Anniversary Edition and Christmas Special.
Rolling Stone Argentina is the edition of the American music magazine, intended for Argentina, Bolivia, Paraguay and Uruguay, published by the publishing group La Nación. It covers local content, complemented by translations of the reports of the original edition in the United States.
Rolling Stone is the most important magazine in the world’s young culture. It generates new languages, new identities and an unconventional look. It is a brand that was able to translate that worldview into a means of communication. Sales leader, local reference of a unique standard and journalistic character: depth and originality embodied in ambitious texts and powerful images.
Frequently Asked Questions
What factors determine the cost of print advertising in Argentina?
Print costs vary with the title, ad size, colour versus mono, section, and page position, plus whether placement is weekday or weekend and any supplement. Frequency commitments also affect pricing. Given Argentina’s inflation and exchange-rate sensitivity, Empire supplies current, tailored quotes matched to your specific objectives and titles.
Which print titles reach which audiences in Argentina?
Clarín delivers the widest general readership nationally, while La Nación reaches an affluent, professional audience. Infobae leads online and extends reach to digitally engaged readers. Each title offers distinct sections and supplements for finer targeting. Empire recommends the titles and placements that best fit your audience and goals.
What are the content and approval rules for print advertising in Argentina?
Argentine publishers expect advertising that respects local cultural and regulatory standards, with honest, substantiated claims. Certain categories may require pre-clearance or supporting documentation before publication. Empire manages copy review, publisher and regulatory approvals, and any required certifications so your advertisement complies before it runs.
When is the best time to advertise in print in Argentina?
Print timing benefits from weekend editions and themed supplements, plus retail peaks around Hot Sale, Mother’s and Father’s Days, back-to-school in March, and year-end shopping. Coverage of major football and national events lifts readership. Empire schedules insertions around these windows while accounting for the inflation-sensitive market.