PRINT ADVERTISING IN BRAZIL
PRINT ADVERTS IN BRAZIL
Empire can help place your advertisement in the best national and local publications to ensure great reach and high recall from the Brazil readers.Brazil’s quality press is led by Folha de S.Paulo, O Globo and O Estado de S.Paulo, legacy titles that have pivoted hard toward paid digital, with online subscriptions now central to their model and print circulation in long-term decline. Folha was an early paywall adopter and digital-circulation leader. For advertisers, these brands deliver an affluent, influential readership, but the spend has migrated from full-page print to digital subscriber and audience-targeted formats.
With a mix of broad mass and a range of highly niche publications, Empire is able to offer print ad campaigns that are specific to your needs and guaranteed to reach your target audience.
ADVERTISE IN THESE BRAZIL PUBLICATIONS
Folha de S.Paulo is a Brazilian daily newspaper founded in 1921 under the name Folha da Noite and published in São Paulo by the Folha da Manhã company. The newspaper is the centrepiece for Grupo Folha, a conglomerate that also controls UOL (Universo Online), the leading Internet portal in Brazil; newspaper Agora São Paulo; polling institute Datafolha; publishing house Publifolha; book imprint Três Estrelas; printing company Plural; and, in a joint-venture with the Globo group, the business daily Valor, among other enterprises.
The absolute leader in classes A and B, it is a newspaper that brings readers much more than information. O Globo supports cultural and educational projects, in addition to having a team of columnists who reinforce plurality and help the reader to form their own opinion, as they have access to the best in content.
Jornal O Globo is one of the most prestigious newspapers in the country, ranking among the three most widely circulated newspapers.
O Estado de S. Paulo is a daily newspaper published in the Metropolitan region of São Paulo, Brazil, and distributed mainly nationally. It is owned by Grupo Estado, a holding company which publishes the Jornal da Tarde and owns the radios Rádio Eldorado AM and FM and the Agência Estado, largest news agency in Brazil. It has the second-largest circulation in the City of São Paulo, only behind Folha de S. Paulo, and the fourth largest overall in Brazil. It is nicknamed the Estadão.
Veja is a Brazilian weekly news magazine published in São Paulo and distributed throughout the country by media conglomerate Grupo Abril. It is the leading weekly publication in the country and one of the most influential outlets of the Brazilian printed media. Veja publishes articles on politics, economics, culture, world events, entertainment, and war. It also regularly includes editorial pieces related to themes like technology, ecology, and religious debate. It has recurring sections on cinema, television, practical literature, music, and guides on diverse subjects.
Superinteressante, or Super, is a Brazilian science and culture magazine. Super employs simple language to explain complex topics to the general public. It is published monthly since September 1987 by Editora Abril and competes with Galileu, a magazine published by Editora Globo that follows a similar style. Nowadays, the magazine is the most influential of its genre in Brazil. It also spawned Mundo Estranho, that started as a section of Superinteressante but grew to be a separate magazine.
EXAME magazine is the largest and most influential business and economy publication in the country. Fortnightly it brings to the business community in-depth information and analysis on topics such as strategy, finance, marketing, management, consumption, sustainability, human resources and technology.
According to a survey by GFK through the Searchmetrics tool, an EXAM advertisement has an average of 69% visibility, reaching up to 92%. And with an average of 87% in “action was taken”, that is, they performed some action with the brand after having seen the ad.
CLAUDIA is the largest female platform in Brazil. The leader since its launch, 58 years ago, it has been the companion of women at various times in their lives, offering information, inspiration, reflection and solutions that help them in the search for the best version of themselves.
The brand that understands that empowering women is listening to them all and knowing how to respect them.
With approximately 5.3 million users on the site, more than 1.5 million likes on Facebook and 1.2 million followers on Instagram. In addition, the brand is also present on the audio platform with the podcast Senta lá, CLAUDIA which was made to talk to women and discuss issues relevant to the female universe.
SAÚDE magazine is the absolute leader in the segment, with recognized authority, credibility and technical rigour, translated into language accessible to all.
A publication with more than three decades that seeks to raise awareness and inspire people to live a more balanced life.
A team of journalists who dig daily into the world of science to bring the hottest recommendations in the worlds of medicine, nutrition, psychology and physical activity.
A team of designers who help translate complex phenomena into relevant, thought-provoking and eye-catching stories.
A brand that, each time with a stronger footing in digital, seeks to guide a path for those who want to live more and better.
It is the largest and most respected Brazilian publication focused on the automobile segment.
An independent magazine, which evaluates the cars on the market with great technical rigour and advises on the best deals to be made. In addition to bringing secrets, releases and tests, QUATRO RODAS explores the life of the reader as a driver and passionate about the car universe, presenting reports that address all aspects that orbit the car.
Época is a Brazilian weekly news and analysis magazine. The magazine was started in May 1998. It is published by Editora Globo, part of the Grupo Globo media conglomerate. Época′s style is based on the German magazine Focus and even their logos share some similarities. In 2010, Época had a circulation of 408,000 copies. It dipped to 389,000 copies in 2012 and slightly rose to 393,000 in 2013. In 2018, it circulates over 500,000 copies weekly and has 5.9 million unique digital users.
Frequently Asked Questions
What determines the cost of print advertising in Brazil?
Cost depends on the title, its circulation and readership, the ad size and position, colour versus mono, and whether placement is national or regional. Premium positions and special sections cost more than standard run-of-paper. Empire evaluates which titles fit your audience and provides a tailored quote rather than fixed published rates.
Which Brazilian newspapers and magazines reach which audiences?
Folha de S.Paulo and O Estado de S. Paulo (Estadão) reach influential national and São Paulo readerships, while O Globo leads in Rio de Janeiro. Veja is the leading weekly newsmagazine for current-affairs audiences. These titles deliver educated, decision-making readers. Empire recommends the titles and sections best aligned to your campaign objectives.
What are the content and approval rules for Brazilian print ads?
Advertisements must respect local cultural and regulatory standards and follow Brazil’s CONAR self-regulatory code, with any claims substantiated. Copy runs in Portuguese, and some categories require pre-clearance before publication. Empire manages translation, design to each title’s specifications and the publisher approval process so your placement runs cleanly.
When is the best time to advertise in Brazilian print?
Demand follows the retail calendar, with strong periods around Mother’s Day, Father’s Day, Children’s Day, Black Friday and Christmas, plus features tied to Carnival and the football season. Weekend editions and special supplements draw higher readership. Empire books positions and supplements early to secure prominent placement during these competitive windows.