TAKE ADVANTAGE OF THE PRINT ADVERTISING NETWORK IN CHICAGO. EMPIRE IS ABLE TO PLACE YOUR ADS IN LOCAL AND NATIONAL PUBLICATIONS TO GUARANTEE VISIBILITY TO YOUR TARGET MARKET.
PRINT ADVERTISING IN CHICAGO
PRINT ADVERTISING IN CHICAGO
Empire can help place your advertisement in the best national and local publications to
ensure great reach and high recall from the new york readers.Chicago remains a genuine two-paper town, pitting the broadsheet Chicago Tribune, now under Alden Global Capital and expanding via its Daily Herald purchase, against the scrappy tabloid Chicago Sun-Times, owned since 2022 by nonprofit Chicago Public Media alongside NPR’s WBEZ. The two reach distinct readerships across politics, sports, and neighborhood coverage. Advertisers gain credibility and an older, civically engaged audience, plus combined print-and-digital packages that extend campaigns beyond the page.
With a mix of broad mass and a range of highly niche publications, Empire is able to offer print ad campaigns that are specific to your needs and guaranteed to reach your target audience.
READY TO ADVERTISE?
ADVERTISE IN THESE CHICAGOAN PUBLICATIONS
Crain’s Business covers local business leaders and business trends.
Daily Herald is a daily suburban newspaper. The paper has been around since 1871 and focuses on local news.
The Chicago Reader is an alternative publication with an emphasis on the arts and entertainment. It is a primarily local paper.
The Chicago Sun Times is a daily newspaper for English speakers. The company has been in business since 1948 and covers local, national, and world news.
The Chicago Tribune is one of Chicago’s oldest print publications. The company was founded in 1847 as an anti-slavery newspaper. Today, the company is one of the most well respected in the area. It’s a daily newspaper and a must-read for both tourists and natives alike.
The RedEye is an abbreviated version of the Chicago Tribune. It appeals to a younger demographic and focuses on brevity in reporting. It was founded in 2002.
Windy City Times is an LGBTQ friendly publication. It’s one of the oldest LGBT newspapers and also one of the largest in the Chicagoland area.
Frequently Asked Questions
How much does print advertising in Chicago cost?
Print rates depend on the publication, ad size, colour, position in the paper and how often your ad runs. A full-page or premium placement costs more than a small classified, and design or insert production adds to the total. Empire develops a tailored quote based on your goals and budget instead of quoting standard rate-card prices.
Which Chicago newspapers reach which readers?
The two leading dailies serve different readers. The Chicago Tribune is the metro area’s most-read daily, reaching a broad, established readership across news, business and lifestyle. The Chicago Sun-Times has a strong city and tabloid-style following with a loyal local audience. Empire recommends the title, section and format that best match your target customers.
What are the content and approval rules for Chicago print ads?
Print advertising must follow US truth-in-advertising and FTC norms: claims should be accurate, substantiated and free of misleading statements. Each publication also enforces its own advertising standards and may require proof for specific claims or restrict certain categories. Empire reviews copy, gathers substantiation and handles clearance with the publisher so your ad runs as scheduled.
When is the best time to advertise in Chicago newspapers?
Reader interest and advertising volume rise around Q4 holidays, back-to-school in late summer, and major sports and festival periods that drive themed sections and special editions. Tax season and seasonal retail events also create relevant moments. Empire plans your insertions and budget around these high-engagement periods to maximise the value of each placement.