PRINT ADVERTISING CROATIA
PRINT ADVERTS IN CROATIA
Croatia’s press is led by two publishers: Austria’s Styria group, behind best-selling tabloid 24sata and quality daily Vecernji list, and domestically owned Hanza Media, publisher of Jutarnji list and the Dalmatian regional daily Slobodna Dalmacija. Circulation has fallen sharply over the past decade as readership shifts online. For advertisers, print now works best as a targeted play, reaching older and regional audiences or pairing with these publishers’ high-traffic news portals.
With a mix of broad mass and a range of highly niche publications, Empire is able to offer print ad campaigns that are specific to your needs and guaranteed to reach your target audience.
PUBLICATIONS
24 hours is a new concept of daily novelty. The newspaper covers news combining domestic and foreign policy, economic and consumer topics, human stories, health, social, interesting topics from Croatia and the world. Other sections of the newspaper covers other topics such as health, lifestyle, career, parenthood and much more.
Glas Istre is a Croatian regional daily newspaper published in Pula which mainly covers stories of interest from the Istria region in the northwest of the country.
Jutarnju also known as The Morning Paper is a Daily newspaper.
Novi List also known as New Paper is Croatia’s oldest daily newspaper.
Poslovni dnevnik is the leading business medium in Croatia, reaching over 300,000 unique users every month through its media platforms in Croatia. The mission of the Business Diary is to inform the local business public with relevant, accurate and objective information, as well as to educate and promote new knowledge and competences among Croatian businessmen.
SLOBODNA DALMACIJA was established 75 years ago and is the daily newspaper for the Dalmatia region and the main source of information for over 300,000 readers everyday. Covering loca envens, news opinion.
Zadarski List is a Croaion daily newspaper first published in Zadar in 1994. It is the most read newspaper in the region and mainly focuses on news from the area together news for the whole country and from around the word.
Frequently Asked Questions
What factors influence the cost of print advertising in Croatia?
Cost is driven by the titles chosen, ad size, colour, page position, and whether placement is weekday or weekend. Insert and supplement options affect pricing too. As card rates differ by publisher and edition, The Empire avoids fixed quotes. We assess your reach goals and provide a tailored proposal matched to your audience and budget.
Which Croatian newspapers reach which audiences?
24sata, the leading tabloid, delivers the largest mass-market readership. Večernji list and Jutarnji list are major national dailies reaching engaged general and news audiences, while Sportske novosti targets dedicated sports readers. The Empire selects titles to align with your audience, balancing broad reach with the focused readerships these established Croatian newspapers provide.
What are the content and approval rules for print ads in Croatia?
Print advertising in Croatia must meet local advertising-standards rules, with truthful, substantiated claims and clear disclosure where required. Some publishers and regulated categories ask for copy to be pre-cleared before publication. The Empire reviews artwork and messaging against local norms and manages publisher approvals, so your placement runs cleanly and on schedule.
When is the best time to advertise in Croatian print?
Seasonal patterns matter. The summer Adriatic tourism peak boosts readership of travel, leisure, and lifestyle content from June to August. The Christmas and Q4 period drives retail and gifting advertising, while back-to-school in late summer suits family and education messaging. The Empire aligns your print schedule with these moments to maximise relevance and response.