PRINT ADVERTISING DENMARK
PRINT ADVERTISING IN DENMARK
The Danish press is dominated by two houses: JP/Politikens Hus, publisher of Jyllands-Posten, Politiken and the tabloid Ekstra Bladet, and Berlingske Media, behind Berlingske and BT. Print circulation has fallen sharply over the past decade as readers and revenue migrate to paywalled digital editions, where titles like Politiken now count six-figure subscriber bases. For advertisers, that means print still delivers an affluent, engaged national audience, but increasingly as part of a print-plus-digital buy.
It’s a combination of high distribution across Denmark and reader’s continued preference for the tangibility that print advertising offers makes it an essential part of any media strategy.
PUBLICATIONS
Berlingske is a bourgeois news media for modern men and women, aged 35 to 64 and resident in Greater Copenhagen.
Borsen is Denmark’s leading business newspaper and its sets the agenda for the entire business community
BT offers general news about various subjects such as sports, politics and current affairs.
Denmark’s biggest nationwide newspaper, they offer high quality journalism on paper and digitally.
Lokalavisen is a free local newspaper, delivering local news and entertainment.
Politiken is Denmark’s leading paid newspaper covering finance, culture, consumerism, food and housing
Denmark’s leading source for news in English. In addition to publishing the only regularly printed English-language newspaper in Denmark, also provide constantly updated on-line news.
The Weekend Newspaper (in English) is a weekend newspaper and regards itself as the oldest newspaper in the world.
Frequently Asked Questions
What affects the cost of print advertising in Denmark?
Cost depends on the titles chosen, ad size, colour versus mono, position in the paper, weekday versus weekend, and whether you book national or regional editions. Series bookings and supplements are priced differently from single insertions. Empire does not quote standard rates; we tailor a quote to your titles, format and schedule.
Which Danish newspapers reach which audiences?
Berlingske, Politiken and Jyllands-Posten are the major morning broadsheets, reaching engaged, affluent and business readerships. Ekstra Bladet and BT are tabloids delivering broad, mass-market reach. National and regional editions let you weight coverage geographically. Empire recommends the title mix that best matches your target readers and campaign objectives.
What are the content and approval rules for Danish print ads?
Print ads follow the Marketing Practices Act and Consumer Ombudsman guidance: claims must be substantiated and not misleading, and advertising must be clearly distinguishable from editorial. Regulated categories face added scrutiny. Titles review advertorial and copy before publication. Empire handles copy vetting and publisher approvals so your insertion meets all standards before print.
When is the best season for print advertising in Denmark?
Q4 brings heavy demand around Christmas, with festive supplements and gift-guide features attracting advertisers. Back-to-school in August and the new-year period are strong secondary windows. Weekend editions carry the widest readership year-round. Empire books premium positions and special features early, before seasonal supplements fill and prices rise.