PRINT ADVERTS IN ESTONIA
Estonia’s press is dominated by two groups, Postimees Grupp, anchored by the country’s highest-circulation daily Postimees, and Ekspress Grupp, home to weekly Eesti Ekspress and the tabloid Ohtuleht, the best-selling daily. Print circulations are small and shrinking, with Eesti Paevaleht having dropped its print edition in 2024, so advertisers increasingly buy these titles as digital-first audiences rather than purely for paper reach.
With a mix of broad mass and a range of highly niche publications, Empire is able to offer print ad campaigns that are specific to your needs and guaranteed to reach your target audience.
ADVERTISE IN THESE ESTONIAN PUBLICATIONS
Eesti Ekspresshas a reputation as an innovator in the Estonian media landscape. This positive image is also transferred to the products advertised there.
Eesti Päevaleht is an innovative and alert Estonian daily newspaper.
Õhtuleht is the largest daily circulation in Estonia, along with a compelling web portal. We honestly, frankly, and bravely convey the latest news and entertainment that leaves no one indifferent.
Järva Teataja is a local Järvamaa newspaper that covers local Järvamaa news. The publication has a long history, dating back to 1926 and is still the region’s first reading preference.
Pärnu Postimees is a local newspaper for Parnu Conunty, published 6 days per week.
The daily Postimees is published six days a week, Monday to Saturday. Postimees is Estonia’s most read daily newspaper, with 176,400 readers a day.
Tartu Postimees is the largest local newspaper in Estonia, providing residents of the county with an overview of what’s going on in the area.
City newspaper is the weekly newspaper with the largest circulation in Estonia. The newspaper varies city-related news with nationwide topics. Published in Estonian and Russian, Linnaleht brings readers the week’s news from the wider world as well as from Estonia. You can read about economics, politics and sports. Typically, a free-newspaper newspaper is aimed at urban people.
Sakala is the local newspaper of Viljandi County, which is the third largest local newspaper in Estonia. Sakala is a long-standing publication founded by Carl Robert Jakobson in 1878.
Virumaa Teataja is a local newspaper of Lääne-Viru County, which keeps local people informed about what is happening in the local area since 1925.
Frequently Asked Questions
What factors affect the cost of print advertising in Estonia?
Rates vary with the publication, ad size, colour, placement, and whether you book a single insertion or a series. Audience profile and edition also influence pricing. Empire never invents rate figures; we negotiate and present a tailored quote shaped by your goals, target readers, and available budget.
Which Estonian newspapers reach which audiences?
Postimees has Estonia’s largest readership for general national news, with Õhtuleht popular for tabloid-style and broad audiences, and Eesti Päevaleht reaching engaged news readers. Äripäev targets business professionals and decision-makers. For Russian-speaking readers, Postimees also publishes a Russian-language edition. Empire matches titles to your audience and message.
What are the content and approval rules for print ads in Estonia?
Print advertising follows Estonian advertising-standards rules: claims must be accurate and substantiated, advertising clearly distinguished from editorial, and sensitive categories handled carefully. Publishers may review copy before publication. Empire prepares compliant artwork and copy and manages publisher approvals so your insertion runs without delay.
When is the best time to advertise in Estonian newspapers?
Print demand strengthens around the Christmas and Q4 shopping season, with further opportunities in summer and the back-to-school period. Special features and supplements appear throughout the year. Empire aligns your insertions with these cycles and relevant editorial themes to maximise impact and value.