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PRINT ADVERTISING IN FRANCE

A TANGIBLE MAINSTAY IN THE FRENCH MEDIA MIX

PRINT ADVERTISING FRANCE

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Print advertising in France is still a reliable method for creating brand exposure. It’s effective and blends well with other forms of advertising formats available today. The high distribution across France is a testament to readers’ continued preference for the tangibility that print advertising offers. This makes it an essential part of any media strategy.

Empire is able to create print ad campaigns that are tailored to your specific needs and guaranteed to reach your target audience.

PUBLICATIONS

Le Journal du Dimanche
Target Audience
French-speaking locals
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Le Journal du Dimanche is a weekly newspaper, published on Sundays. The paper follows political news and international news. It also boasts an informational society section in The Sunday Journal .

Le Parisen Newspaper
Target Audience
French-speaking adults aged 25+
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Le Parisien is a positive and socially responsible daily newspaper. This brand provides readers with an overall view of the world. It also encourages readers to embrace and incorporate innovations in their daily lives, by providing practical and useful tips.

Les Echos Newspaper
Target Audience
French-speaking adults
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Founded in 1908, Les Echos is France’s first daily financial newspaper. In 2010, the coverage of Les Echos was expanded to cover innovations in science and technology, medicine and health, and enviromental awareness. The paper also focuses on commercial topics such as marketing, advertising, management, education, strategy and leadership, law and finance.