Gibraltar’s press is anchored by the Gibraltar Chronicle, in print since 1801 and reckoned the world’s second-oldest continuously published English-language newspaper, giving it deep civic authority across the Rock. Following Panorama’s closure in April 2024, the field has narrowed, with the lifestyle-led Gibraltar Magazine among the remaining titles. For advertisers, the Chronicle is close to a default vehicle for reaching residents, government, and the finance and gaming sectors.
It’s a combination of high distribution across Gibraltar and the reader’s continued preference for the tangibility that print advertising offers, which makes it an essential part of any media strategy.
PUBLICATIONS
The Gibraltar Chronicle is a national newspaper published in Gibraltar. It is Gibraltar’s oldest daily newspaper and the world’s second oldest English language newspaper to have been in print continuously.
Gibraltar Panorama is a daily newspaper published in Gibraltar. It was first published as a weekly newspaper and later became daily.
Frequently Asked Questions
How much does print advertising in Gibraltar cost?
Costs vary by title, ad size, colour versus mono, placement, and whether you run in print, the digital edition, or both. Frequency and special positioning affect the total too. Because rates are not standardised, Empire provides a tailored quote built around your budget, audience, and the titles best suited to your campaign.
Which newspapers reach which audiences in Gibraltar?
The Gibraltar Chronicle, in print since 1801, is the longest-established daily and reaches a loyal readership across Gibraltar, the UK and Spain. Panorama is a long-running daily title, while the monthly Gibraltar Magazine suits lifestyle and feature campaigns. Several titles also reach Spanish readers in the Campo de Gibraltar. Empire helps you choose the right combination.
What are the content and approval rules for Gibraltar print ads?
Print advertising should follow UK-aligned advertising standards, requiring truthful, substantiated and non-misleading claims, with clear separation between editorial and advertising and some categories restricted. Empire reviews your creative against these rules and manages any pre-clearance and approvals with the publishers on your behalf so your campaign runs smoothly.
When are the busiest seasons for print advertising in Gibraltar?
The Christmas and Q4 retail season is the busiest, with strong demand also around the summer tourism months and the National Day period in September. Special supplements and feature editions attract heavier advertiser interest during these windows. Empire books premium positions early for peak periods to ensure your message lands where and when it matters most.