PRINT ADVERTISING IN HOUSTON
PRINT ADVERTISING IN HOUSTON
Empire can
help place your advertisement in the best national and local publications to ensure great reach and high recall from the new york readers.The Houston Chronicle, owned by Hearst, is Texas’s largest-circulation daily and the dominant print and digital news voice across the sprawling metro. While readership has shifted online like everywhere, the Chronicle still anchors local journalism and carries weight with civic, business, and older affluent audiences, making it a credible vehicle for advertisers seeking authority and broad regional coverage in a fragmented market.
With a mix of broad mass and a range of highly niche publications, Empire is able to offer print ad campaigns that are specific to your needs and guaranteed to reach your target audience.
READY TO ADVERTISE?
ADVERTISE IN THESE HOUSTON PUBLICATIONS
African-American News & Issues is Texas’ widest circulated and read newspaper with an African-American perspective. It is a weekly newspaper, distributed to zip codes that have the largest concentrations of African Americans within the state of Texas
A publication of The Cougar, Cooglife is University of Houston’s first student-run lifestyle and entertainment magazine. It publishes monthly with different themes throughout the school year. Diverse coverage, from campus life to around town! It has a glossy cover and in tabloid format!
The Daily Cougar is the official student newspaper of the University of Houston. It serves a community of 40,000 every day on campus and online at the second-most ethnically diverse major research institution in the U.S. It is editorially independent and student-run The Cougar is published every Wednesday during the fall and spring semesters.
A weekly newspaper circulated in Coldspring, Shepherd, Oakhurst and other portions of San Jacinto County, Texas, United States. Published each Wednesday, the newspaper is a free publication
With over 30,000 weekly distribution Fort Bend Star is a weekly news source and advertising medium. It is a source for local news, classifieds, real estate for Sugar Land, Richmond, Stafford, Missouri City, Katy.
In addition to delivering in-depth coverage of local issues, the Houston Chronicle is committed to covering state, national and international news. The newspaper operates a news bureau in Washington, D.C., that provides coverage of issues of special interest to residents of Houston and Texas. As one of Texas’ largest news organizations, it publishes print and online products in English and Spanish
The Defender is an African-American newspaper published weekly in Houston, Texas. It serves as the leading source for Houston Black news and information providing local and national news, sports, entertainment, business, opinion, lifestyle and community events related to African-Americans.
A weekly newspaper headquartered in Houston, Texas. It is one of the largest black-owned newspapers in the city. It is published by the Forward Times Publishing Company, which also publishes other publications such as the Daily Cougar.
Covers local news, sports and events in the Crosby and Huffman communities.
Frequently Asked Questions
What determines the cost of print advertising in Houston?
Rates vary by publication, ad size, colour, placement and how often you run, plus any premium positions. Special sections and seasonal editions can shift pricing too. Empire never quotes from a fixed rate card; we develop a tailored quote based on your goals, target reader and budget after reviewing your brief.
Which Houston publications reach which audiences?
The Houston Chronicle is the metro’s leading daily newspaper, reaching a broad general audience across the region in print and online. To engage Houston’s very large Hispanic audience, Spanish-language print and the publishing arms tied to Univision and Telemundo extend reach to Spanish-speaking readers. Empire matches titles to the readers you want.
What are the content and approval rules for print ads?
Print ads must follow US truth-in-advertising and FTC norms and each publication’s advertising standards, meaning honest, substantiated claims and any required disclosures. Publishers review copy before printing. Empire manages this clearance and helps you provide evidence for claims, so your advertisement meets requirements and runs on schedule.
When is the best time for print advertising in Houston?
Reader demand rises around Q4 holidays and back-to-school, plus local moments like RodeoHouston in March and major sports seasons that drive special sections and features. Holiday and event editions book early. Empire plans your insertions around these high-interest periods so your message lands when readers are most engaged.