PRINT ADVERTISING IRELAND
PRINT ADVERTISING IN IRELAND
Print advertising in Ireland is still a reliable method for creating brand exposure. It’s effective and blends well with other forms of advertising formats available today. The high distribution across Ireland is a testament to readers’ continued preference for the tangibility that print advertising offers. This makes it an essential part of any media strategy.
Empire is able to create print ad campaigns that are tailored to your specific needs and guaranteed to reach your target audience.
PUBLICATIONS
Daily newspaper of choice for people in high-ranking professional or managerial positions.
Published from Monday to Saturday, the Irish Independent is Ireland’s best-selling and most read daily newspaper.
Known for authoritative and trusted journalism, the Irish Independent delivers top news stories, the latest sports coverage and informative features to readers nationwide.
Published weekly, the Sunday Independent is the best-selling, most widely read Irish newspaper – topping both the Sunday and daily markets.
Published six days a week (Monday to Saturday) the Herald is an instantly recognisable Dublin brand.
It is the number one daily print title for Dubliners, and the city’s most-read daily newspaper for Dublin readers under 35 years old.
Published six days a week (Monday to Saturday) the Belfast Telegraph is Northern Ireland’s most read, multi-award-winning daily newspaper.
Renowned for its journalistic integrity, the brand’s agenda-setting news coverage breaks exclusive stories every day, as well as offering the inside track on political developments.
Frequently Asked Questions
How much does print advertising in Ireland cost?
Print rates are not fixed and depend on the title, ad size, colour versus mono, page position and whether it is a weekday or weekend edition. Special features and front sections cost more. Empire negotiates placements and prepares a tailored quote shaped by your budget, audience and the titles most relevant to your campaign.
Which Irish newspapers reach which audiences?
The Irish Times reaches an upmarket, business and current-affairs readership, while the Irish Independent delivers broad national mainstream reach. The Irish Examiner is strong in Munster and the south, and the Irish Daily Star reaches a popular tabloid audience. Empire matches titles and sections to the readers you want to influence.
What are the content and approval rules for Irish print ads?
Print advertising follows the ASAI Code, so adverts must be legal, decent, honest and truthful with claims properly substantiated. Pre-clearance copy advice is available and publishers apply their own acceptance policies. Empire prepares compliant copy, gathers supporting evidence and manages title approvals so your insertion runs without delays.
When is the best time of year to advertise in Irish newspapers?
Newspaper advertising tracks the retail calendar, peaking through the Christmas Q4 shopping season when readership and gifting features are strongest. St Patrick’s season, back-to-school in late summer and seasonal supplements offer focused opportunities, while summer is quieter. Empire aligns insertions with relevant features and editorial themes to lift impact and value.