PRINT ADVERTISING IN KENYA
PRINT ADVERTS IN KENYA
Print in Kenya runs through two long-dominant publishers: Nation Media Group’s Daily Nation, the country’s best-selling title, and Standard Group’s The Standard, alongside the smaller but vocal The Star. Circulation and ad revenue have slid as audiences move to mobile and free online news, yet these mastheads retain agenda-setting weight with policymakers and older, affluent readers. For advertisers, print now works best as a credibility and reach play targeting that influential segment rather than mass coverage.
With a mix of broad mass and a range of highly niche publications, Empire is able to offer print ad campaigns that are specific to your needs and guaranteed to reach your target audience.
ADVERTISE IN THESE KENYAN PUBLICATIONS
Business publication covering the days top business stories and providing a comprehensive analysis.
The Daily Nation is Kenya’s and the region’s most widely read daily newspaper. Pullouts for each day
It has a strong heritage in an objective, truthful and candid reporting of the day’s political affairs
People Daily is an independent and authoritative daily newspaper.
Taifa Leo is a strong educational presence with the paper being used as a revision guide by both Secondary and Primary schools with model schools exams as well as set book guides being published in the Newspaper, pullouts each day
The EastAfrican contains stories and in-depth analysis from each country in the region, in addition to international stories.
The Standard is one of the largest newspapers in Kenya with a 48% market share. It is the oldest newspaper in the country. The Standard is the oldest newspaper in the country. It also has it’s own digital platform.
The Star Newspaper offers authoritative and fresh editorial coverage with lots of features in entertainment, Health, Education, Finance, Sports, Social-economic affairs, motoring, Fashion, ICT etc., that are tailored towards satisfying our readers’ needs
Frequently Asked Questions
What affects the cost of print advertising in Kenya?
Rates depend on the title’s circulation and readership, ad size, colour versus mono, page position, weekday or weekend editions, and any series or supplement placement. Premium positions such as front sections command more. The Empire prepares a tailored quote based on your reach targets and budget.
Which Kenyan newspapers reach which readers?
The Daily Nation leads national readership, followed by The Standard, both reaching broad English-speaking audiences nationwide. The Star adds urban and business readers, while Taifa Leo serves Kiswahili readers. Saturday and Sunday editions extend weekend reach. The Empire recommends the titles and editions that best match your audience.
What are the content and approval rules for Kenyan print ads?
Print advertisements must respect Kenyan cultural and regulatory standards and carry substantiated, non-misleading claims; some categories require supporting evidence. Publishers review artwork before publication. The Empire manages creative preparation, any pre-clearance and publisher approvals so your advert runs on schedule.
When is the best time to advertise in Kenyan newspapers?
Readership and advertiser demand rise around Christmas and New Year, Easter, Eid and national holidays, back-to-school periods, and retail and harvest seasons, often supported by special supplements. The Empire plans insertions around these high-interest windows to maximise impact and secure strong positions.