PRINT ADVERTISING IN SAUDI ARABIA
PRINT ADVERTS IN SAUDI ARABIA
Print advertising in Saudi Arabia is a small and shrinking channel that should be approached with realism rather than nostalgia. Newspaper sales have fallen for more than a decade, and the General Authority for Statistics has counted roughly 660 electronic newspapers against only 13 print editions in the Kingdom – a stark measure of how completely the audience has migrated online under Vision 2030. For most advertisers, print today is a precision tool for prestige, government, financial and B2B readers who still value the established titles, rather than a mass-reach medium.
With a mix of broad mass and a range of highly niche publications, Empire is able to offer print ad campaigns that are specific to your needs and guaranteed to reach your target audience throughout Saudi Arabian cities including Riyadh, Jeddah, Khobar and Dammam to name a few.
ADVERTISE IN THESE SAUDI ARABIAN PUBLICATIONS
Al Eqtisadiah is a daily Saudi newspaper specialized in business and financial news.
The paper was first launched as an economic daily in 1962 and targets business people in the kingdom and the GCC.
Al Eqtisadiah covers research, analysis and commentary on economic and business-related events at domestic, regional and international levels. The paper also contains a section on environmental issues which is published weekly.
A daily Saudi newspaper based in Jeddah. Considered as one of the oldest newspapers in the kingdom.
The paper publishes local news, sport news and reports.
Al Jamila is a monthly Arabic women’s magazine that was launched in 1994.
The magazine covers news on beauty, health and fitness, also it offers its readers in-depth articles about the latest make-up looks, beauty products and treatments.
Al Jazirah is a daily Saudi pro-government newspaper based in Riyadh and established in 1960 owned by Al Jazirah Press.
The paper publishes reports and interviews concerning national, Arab and international issues, also different topics such as economy, sports, culture, computers, medicine and science.
Al Jazirah is considered as very conservative as well as pro-Islamic.
Al Madina is a daily Saudi newspaper. Considered as one of the oldest newspaper in the kingdom.
The paper covers non-political local news such as social, health and educational issues, as well as international and Islamic news.
Al Hayat is a daily Arabic socio-politically newspaper. it is published in Riyadh, Jeddah, Dammam and International Edition (Pan-Arab +Europe + USA).
The paper described as “an independent, international and Arab political daily paper”. Al Hayat contains 36 pages of rich editorial content covering more than 10 Sections.
Al Riyadh is a daily Saudi Independent pro-government newspaper.
The paper covers the news regarding political, social, religious, economic, sport and cultural events.
Al Riyadh is one of the most respected papers for local and regional Arab Gulf affairs.
Al Yamamah is a weekly Arabic magazine published in Saudi Arabia.Based in Riyadh and owned by Al Yamama Press Establishment.
The magazine gives the readers information about the Arab nation’s issues and contemporary concerns.
Al Yaum is a daily Saudi Socio-Political newspaper.
The paper covers news in relation to Dammam and nearby regions, social news, and sports events.
Al Watan is a daily Saudi newspaper.
The paper covers in depth Saudi affairs with a wide range of feature stories, news, analysis, lifestyle and reports. Al Watan considered as one of the most liberal newspapers in Saudi Arabia.
Arrajol is a monthly Arabic men’s lifestyle magazine.
The magazine covers the lifestyles and success stories of famous male personalities, particularly businessmen.
Arab News
Target Audience
English speaking professionals in the GCC and Arab world
Arab News is a Saudi daily English-language newspaper.
The paper covers politics, finance, sports news and social events, as well as international news.
Saudi Gazette is a daily English-language newspaper based in Jeddah.
The paper covers local, national and world events, Islam, business and sports news.
Al Nadi is a daily Saudi newspaper, based in Jeddah and published by Okaz Organization for Press and Publication.
The paper specialized in sport news and reports and covers all daily news on politics, business, sports and entertainment from around the Saudi Arabia.
Hia is a monthly Arabic women’s magazine, based in Riyadh.
The magazine focuses on news in regard to affluent women and businesswomen in the Arab world and covers life style, fashion, beauty and health news.
Arreyadi is a daily Saudi sport newspaper. Printed in Jeddah, Riyadh and Dammam.
The paper covers the latest local, Arabian, regional, international news. It also provides the readers a diversity of news from art, cars, technical, and poetry.
Arriyaddiyah is a daily Arabic newspaper with an exclusive focus on sports.
The paper covers research, analysis and commentary on domestic, regional and international sporting events.
Arriyaddiyadh also provides news coverage as well as research, analysis and commentary on domestic, regional and international sporting events.
Al Majalla is a monthly political magazine.
The magazine offers a wide array of articles addressing the most significant political, economic, and social issues facing the Middle East today, as well as the evolving cultural scene in the region.
Frequently Asked Questions
What factors drive print advertising costs in Saudi Arabia?
Print pricing reflects the title’s circulation and readership profile, the chosen ad size and position (front sections and covers cost more), colour versus mono, whether it runs in Arabic or English, and the publication frequency. Special supplements and event editions carry premiums. Empire negotiates rates across titles and assembles a tailored quote aligned to your reach and budget goals.
Which Saudi newspapers reach which readers?
For Arabic mass reach, Al Riyadh leads in the capital while Okaz, based in Jeddah, has strong national readership; Asharq Al-Awsat is the influential pan-Arab daily favoured by decision-makers. For English-speaking expatriates, business professionals, and international audiences, Arab News is the leading daily, with Saudi Gazette a solid complementary option. Empire maps titles to your exact audience and region.
What approval and content standards apply to print ads in KSA?
Print advertising must satisfy GAMR rules and the Kingdom’s cultural, religious, and decency standards. Imagery must respect modesty norms, and claims must avoid anything offensive to public morals or religious sensitivities. Empire reviews artwork and copy against these requirements before submission so placements clear smoothly and protect your brand’s standing.
Is there a seasonal pattern for print advertising spend?
Ramadan remains the strongest print window, with retail, finance, and FMCG advertisers increasing presence around the holy month, and Saudi National Day in September drives patriotic retail and offer-led campaigns. Government and tourism messaging also clusters around national events tied to Vision 2030. Empire plans your print calendar to land alongside these high-readership moments.