PRINT ADVERTISING LAOS
PRINT ADVERTS IN LAOS
Print advertising in Laos is still a reliable method for creating brand exposure. It’s effective and blends well with other forms of advertising formats available today. The high distribution across Laos is a testament to readers’ continued preference for the tangibility that print advertising offers. This makes it an essential part of any media strategy.
Empire is able to create print ad campaigns that are tailored to your specific needs and guaranteed to reach your target audience.
ADVERTISE IN THESE LAOS PUBLICATIONS
Champa Meuanglao is the official in-flight magazine of Lao Airlines, the country’s national carrier. The magazine featuring an interesting cross-section of articles detailing the hottest travel destinations, trendy lifestyles and business ideas. Set in dual-language, with content for readers of both Lao and English.
KPL is the main information source in the country. It collects and supplies news to newspapers, radio and TV stations. KPL as well as other media are state owned institutions. Therefore, KPL depends on government’s input, which is limited.
A daily newspaper that provides content of general interest in the Lao language. It began to be established in the late ’40s which first displayed in newsletters, brochures with articles, newsletters and illustrations denoting the city’s nobles and arms.
Target has established a reputation as the go-to magazine brand for business information and economic analysis in Laos since its first entry in 2006. Published monthly, every 15th of the month, offers contents in parallel English and Lao texts with an emphasis on business, public administration and law reform, besides fashion and healthy living topics.
The Target Magazine is a bilingual business-focused magazine published in Laos. this magazine is monthly issued and targeted at the businessperson, government and organization.
Update Laos Magazine was started publishing in year 2001 for both Lao and English languages, issuing 2 times per month for the readers in companies, shops, government agencies. The column is informativeness, exchange rate, epigram, life and law, fortune, health and beauty and humor.
A 20-pages English language newspaper which is distributed daily every Monday to Saturday. The newspaper covers a wide range of domestic and international news and provides information reflecting government policy and socio-economic development in the country, international business and trade issues, interesting cultural pieces, people’s opinion, also ads for restaurants and local teaching jobs.
Frequently Asked Questions
What factors affect the cost of print advertising in Laos?
Pricing depends on the title, ad size, colour versus mono, page position, and how often the advertisement runs. Special editions and design or Lao-language production also influence cost. Rates differ by publication, so Empire prepares a tailored quote aligned with your audience, format preferences and overall budget.
Which newspapers and titles reach which audiences in Laos?
The English-language Vientiane Times reaches expatriates, the business community and international readers, while Lao-language dailies such as Pasaxon and Vientiane Mai reach broad domestic audiences. Each serves distinct readers and regions. Empire recommends the titles and placements that best connect your message with the audience you want to reach.
What are the content and approval rules for print advertising in Laos?
In a state-led media environment, print advertising must respect local cultural and regulatory standards and secure the necessary state media approvals. Claims should be accurate and substantiated, with creative pre-cleared before publication. Empire manages the approval and permit process to ensure your advertisement complies with all local requirements.
When is the best time to advertise in print in Laos?
Print activity often aligns with Lao New Year (Pi Mai) in mid-April, the That Luang Festival in November, and other national and Buddhist holidays, when readership and commercial activity rise. Booking space early is important during these periods. Empire times your placements to match these seasonal peaks effectively.