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PRINT ADVERTISING LATVIA

A TANGIBLE MAINSTAY IN THE LATVIA’S MEDIA MIX

PRINT ADVERTS IN LATVIA

EXPLORE OTHER MEDIA

Latvia’s press is a small, declining print arena where Latvian-language nationals such as the dailies Diena and Latvijas Avize compete for shrinking circulations against a sizeable Russian-language sector. Russian titles like the daily Vesti Segodnya and the high-selling weekly MK-Latvija command large minority readerships. Advertisers gain credibility and older, loyal audiences here, but must choose titles by language to address Latvia’s divided readership.

​With a mix of broad mass and a range of highly niche publications, Empire is able to offer print ad campaigns that are specific to your needs and guaranteed to reach your target audience.

PUBLICATIONS

Alūksnes un Malienas Ziņas
theempire_Alūksnes un Malienas Ziņas _ print_ latvia
Target Audience
Adults locals
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Alūksnes un Malienas Ziņas provide information that is of interest to Aluksne and Ape counties. All local news and current events and entertainment.

Bauskas dzīve
theempire_Bauskas dzīve _ print_ latvia
Target Audience
Locals 16+
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Bauskas Dzive are newspaper from Bauska. Providing local news, current events and entertainment.

Diena
theempire_Diena _ print_ latvia
Target Audience
Locals
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Diena is operative and versatile national newspaper. High quality news portal.

Dzirkstele
theempire_Dzirkstele _ print_ latvia
Target Audience
Locals
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Dzirkstele is published in the county of Gulbene. Interest in local news, conversations and interviews with country residence.

Kursas Laiks
theempire_Kursas Laiks _ print_ latvia
Target Audience
Locals
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Kursas Laiks is distributed in Aizpute, Grobina, Durbe, Nica, Priekule, Pavilosta and Rucavas countries. Informing all residents about local events, current events through the country and entertainment.

Latvijas Avīze
theempire_Latvijas Avīz _ print_ latvia
Target Audience
Locals
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Latvijas Avīze is a democratic, national conservative daily newspaper. It reflects and analyze the socio-political events, economics, culture and other developments in the Latvia and the world. Newspaper readers are people all over the Latvia. In each day there are special pages about a particular subject.

Neatkarīgā Rīta Avīze
theempire_Neatkarīgā-Rīta-Avīzez-_-print_-latvia
Target Audience
Locals
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Neatkarīgā Rīta Avīze is the leader of public opinion; social economical and analytical materials. Constructive opposition; occurrences in Latvia and the rest of the world.

Rīgas Apriņķa Avīze
theempire_Rīgas Apriņķa Avīze _ print_ latvia
Target Audience
Locals
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Rīgas Apriņķa Avīze newspaper provide daily news, plus lots of other news and entertainment.

Staburags
theempire_Staburags _ print_ latvia
Target Audience
Locals
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Staburags newspaper from Aizkraukle. Easy access to obituaries, local news, front pages and more.

The Baltic Times
theempire_The Baltic Times _ print_ latvia
Target Audience
Locals
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The Baltic Times is an independent monthly newspaper that covers latest political, economic, business, and cultural events in Estonia, Latvia and Lithuania. Born of a merger between The Baltic Independent and The Baltic Observer in 1996, The Baltic Times continues to bring objective, comprehensive, and timely information to those with an interest in this rapidly developing area of the Baltic Sea region.

Vakara Ziņas
theempire_Vakara Ziņas _ print_ latvia
Target Audience
Locals
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Vakara Ziņas is an attractive weekend magazine. sensational, duels, main interview, events from Friday till Friday, fashion top, pub top, rumors, sport, our life serial.

Vesti Segodnya
theempire_Zemgales Ziņas _ print_ latvia
Target Audience
Locals
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Vesti Segodnya newspaper are in Russian language and focusing on a politics, social, economic, news, business, entertainment.

Ziemeļlatvija
theempire_trud_ tv_ bulgaria
Target Audience
Locals
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Ziemeļlatvija is published in Valka, Smiltene and Strenči Counties. Source of local news, events, local population etc.

Zemgales Ziņas
theempire_Zemgales Ziņas _ print_ latvia
Target Audience
Locals
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Zemgales Ziņas is providing local news in Jelgava city and region, Ozolnieki county, Valgunde county.

Frequently Asked Questions

How much does print advertising in Latvia cost?

Print costs vary with the title, ad size, colour, placement and frequency, plus any inserts or supplements. A front-section national daily placement differs from a niche business slot. Empire does not rely on published rates; we match titles to your audience and negotiate a tailored quote suited to your campaign and budget.

Which newspapers reach which audiences in Latvia?

Latvian-language dailies Diena and Latvijas Avīze reach broad national and current-affairs readers, while Dienas Bizness targets business and professional decision-makers. Russian-language press such as Vesti serves the Russian-speaking community. Empire blends Latvian and Russian titles, plus relevant magazines, to align print placements with your audience and message.

What are the content and approval rules for print ads in Latvia?

Print advertising must follow Latvian advertising-standards: claims must be accurate and substantiated, with clear labelling of advertising features and care in regulated categories. Some sectors require pre-clearance or supporting evidence. Empire reviews artwork and copy against these norms, liaises with publishers and manages any approvals so your placement runs cleanly.

When is the best time to advertise in Latvian print?

Seasonality shapes print demand. Q4 brings heavier Christmas and New Year retail advertising and special festive editions, so space fills early. Summer is quieter, with lighter weekday readership, while the back-to-school period in late August lifts interest in family, education and retail titles, creating useful windows for relevant campaigns.