PRINT ADVERTISING MALAYSIA
PRINT ADVERTS IN MALAYSIA
The Malaysian press is split along linguistic lines, giving advertisers parallel titles for each community: English mastheads The Star and New Straits Times, Malay dailies Berita Harian and Harian Metro, and Chinese papers Sin Chew Daily and China Press, alongside Tamil titles. The Star leads English readership while Malay and Chinese dailies hold loyal, sizeable followings. This structure lets brands match a publication to a specific ethnic and language segment rather than buying one mass-market title.
With a mix of broad mass and a range of highly niche publications, Empire is able to offer print ad campaigns that are specific to your needs and guaranteed to reach your target audience.
ADVERTISE IN THESE MALAYSIAN PUBLICATIONS
The first mainstream newspaper in Bahasa Malaysia. A newspaper for the local Malay community, Berita Harian was established on July 1, 1957. It presents news and issues from home, the region and the world, featuring a wide spectrum of topics from sports to politics and religion. Other highlights include Malay culture and tradition, arts and heritage, family, hobbies and leisure.
To inspire and educate Malaysians on living, eating and travelling in style
Kwong Wah Yit Poh is a Malaysian Chinese Daily that was founded on 20 December 1910. Since then it started a news portal online.
Over 4.83 mil Facebook likes & over 1.37 million Twitter followers & 209K Instagram followers.Attracting English, Malay, Chinese & Tamil readers
As the only weekly women’s magazine available, Mingguan Wanita focuses on women’s well being, home and family. The magazine also touches on emotional and personal experiences through its in-depth coverage of true life stories of women all over Malaysia
English-language stories on various issues of national interest, with an increased emphasis on the print edition of the newspaper. Also focus on lifestyle, sports, case and courts
Content of the magazine is 30% Lifestyle & Feature, 35% Fashion, and 35% Beauty
“Sin Chew Daily has an average daily circulation of almost 500,000 copies and also the largest-selling Chinese-language newspaper outside Greater China. The Main paper focuses on National & World General News.
Business pull-outs – business developments, market trends, financial reports and updates in the stock market.
Metro edition – community-based stories & new product write-ups.
Sin Chew Entertainment entertainment news.
Sin Chew Sports – sports-related news.
Classifieds – Chinese classifieds.”
It first hit the news stands on 31 March 2006 in the East Coast states of Kelantan and Terengganu before expanding its distribution to the rest of the country. Now Sinar delivers their content through print, e-paper, mobile application and web-based TV.
Launched in 2000, The Malaysian Women’s Weekly is a broadly targeted, family-oriented glamor title covering fashion, health and beauty, “real-life” stories, cuisine, decor and Hollywood glamor.
Largest paid English newspaper in terms of circulation in Malaysia. Daily. The Main Paper covers the latest in both local and international news while StarBiz offers comprehensive coverage of business developments, market trends, financial reports and updates in the stock market. Star2 features articles on lifestyle, entertainment, health, parenting, social etiquette, science, environment, fashion, food, comics and many more. The contents published on the Star Metro vary by edition, covering news and events in a particular region covered by each edition.
Frequently Asked Questions
How much does print advertising in Malaysia cost?
Print rates depend on the title, ad size, colour versus mono, page position, weekday or weekend edition and any series booking. Premium positions and special festive supplements cost more. Each title prices differently across English, Malay and Chinese segments, so Empire prepares a tailored quote based on the publications, reach and budget that suit your campaign rather than quoting set rates.
Which newspapers reach which audiences in Malaysia?
For English readers, The Star is the leading paid daily. Malay audiences are reached through Berita Harian, which carries political and cultural coverage, and the tabloid-style Harian Metro, which skews younger and is widely read online. Chinese-language readers turn to Sin Chew Daily, the largest Mandarin daily. Empire combines these titles to cover English, Malay and Chinese communities effectively.
What are the content and approval rules for print ads in Malaysia?
Print creative must respect Malaysia’s cultural, religious and regulatory standards, and all claims should be accurate and substantiated. Publications apply their own acceptance guidelines and language requirements, and some ads need pre-clearance. Empire prepares compliant artwork, manages translation across Malay, English and Chinese, and handles approvals with each title so your insertion runs without delay.
When is the best time to advertise in print in Malaysia?
Festive periods drive the strongest print demand, with special supplements and higher readership around Ramadan and Hari Raya Aidilfitri, Chinese New Year and Deepavali, plus Merdeka Day and Malaysia Day. Premium positions and festive editions book up early. Empire schedules insertions and reserves space ahead of these windows so your message lands when readers are most engaged.