PRINT ADVERTISING MALTA
PRINT ADVERTS IN MALTA
Malta’s press is bilingual and politically layered: the English-language Times of Malta carries the widest circulation, with Malta Today an established twice-weekly rival, while the Maltese-language dailies In-Nazzjon (Nationalist Party) and l-orizzont (General Workers’ Union, Labour-aligned) speak to committed party readerships. Advertisers can target the broad, English-reading mainstream through the independents or reach engaged partisan and Maltese-first audiences via the party-linked titles.
It’s a combination of high distribution across Malta and reader’s continued preference for the tangibility that print advertising offers makes it an essential part of any media strategy.
ADVERTISE IN THESE MALTESE PUBLICATIONS
A Maltese business publication with a focus on business news, the Malta Business Bureau, The Chamber of Commerce of Malta and legislative developments on Brussels (European Union) with an impact in Malta.
Illum is the sister publication of Malta Today in the Maltese language.
MaltaToday is a twice-weekly English language newspaper published in Malta. It is currently published on Wednesday and Sunday. It has a regularly updated online portal and it is the second widest circulation and the second most viewed Maltese news online portal.
A Maltese business and financial news sector specific newspaper in English language.
An independent general-public newspaper in English Language.
The Times of Malta is an English-language daily newspaper in Malta. Founded in 1935, by British lords, it is the oldest daily newspaper still in circulation in Malta. It has the widest circulation and is seen as the daily newspaper of reference of the Maltese press.
Frequently Asked Questions
What affects the cost of print advertising in Malta?
Pricing reflects the publication, the ad size, colour versus mono, page position and whether you run a single insertion or a series. Premium positions and weekend or feature editions cost more. Design and artwork are a separate item. Empire weighs your objectives and budget to prepare a tailored quote suited to the titles you need.
Which Maltese newspapers reach which readers?
Times of Malta is the leading English daily with broad, established readership, and MaltaToday, published midweek and Sunday, reaches an engaged news and politics audience. In-Nazzjon and L-Orizzont are Maltese-language dailies serving loyal local readerships. Empire selects the English or Maltese titles, and the editions, that best fit your audience.
What are the content and approval rules for print ads in Malta?
Print adverts must follow local advertising standards, keeping claims truthful and substantiated, with certain sensitive categories requiring care or pre-clearance. Publications review artwork before publication and may request amendments. Empire prepares compliant artwork, handles the submission and approval process and liaises with the title on your behalf.
Does seasonality matter for print advertising in Malta?
Yes. The summer tourism peak lifts circulation and visitor-focused content, while the Christmas and Q4 period brings festive and retail-heavy editions. Village festas and local events also create timely tie-ins through the warmer months. Empire schedules your insertions around these editions and the moments when readers are most receptive.