PRINT ADVERTISING IN MEXICO
PRINT ADVERTS IN MEXICO
Empire can help place your advertisement in the best national and local publications to ensure great reach and high recall from the Mexican readers.Mexico’s national press centres on Mexico City titles such as Reforma, El Universal, Milenio, Excelsior and the left-leaning La Jornada, with circulations modest relative to the population and revenue leaning heavily on advertising and, in some cases, government spending. Most now run paywalled digital editions alongside print, so advertisers typically use newspapers to reach decision-makers and older, higher-income readers rather than broad audiences. With a mix of broad mass and a range of highly niche publications, Empire is able to offer print ad campaigns that are specific to your needs and guaranteed to reach your target audience.
ADVERTISE IN THESE MEXICO PUBLICATIONS
15 a 20 is a monthly magazine focused on providing information about fashion, beauty, health, love, family and friendship to teenage girls.
Caras is a monthly magazine focused on women, lifestyle, entertainment and social life.
El Economista is a Mexican business and economics newspaper. Founded in 1989, it publishes from Monday to Friday in five columns. One of its most distinctive features is the unusual tone of pink-orange paper it is printed on. Recently, El Economista has tried to renew itself. It now includes several add-ins such as monthly or weekly supplements covering important business and personal finance issues like Mutual Funds, Real Estate, Entrepreneurship, Health, Fashion, Construction and Transport.
From Monday to Friday the newspaper prints an Editorial Column, From Europe, a digest of The New York Times, La Plaza (sports, showbiz and cultural section), the usual Market Information, a Personal Finance section, Small Businesses, a Column by an academic of respected business schools (ITAM, ITESM, IPADE, Universidad Anáhuac, and so on) Finance, Economics, National Politics and Local Politics. Finally, the editorial page.
El Financiero is a daily nationwide distributed newspaper specialized in the economy, finances, business and politics. It is printed in Mexico City.
The newspaper emphasizes its design, variety of columnists, and editorials that denounce political corruption. Reforma, along with the other newspapers of its parent, has an interest in colour printing.
Actual Sections include:
National, International, Business and Finance, City, Sports, Culture, Social, Companies and Classified Ads.
El Universal is a leadership newspaper in Mexico with the highest amount of readership.
It is the second oldest paper in the city, printing its first issue on March 18, 1917. It is an A broadsheet format newspaper. Actual Sections include:
• National: General Information of Mexico
• Global: Worldwide and Mexcian news
• Dinero (Money): Most important business news around the world
• Comunidad: Sección sobre la vida Urbana, su cultura y sus Urban life, its culture and problems.
• Adrenalina: Worldwide Sports and Mexican sports
• Función: Entertainment Movies and Theater
Suplementary sections:
• Atracción (Cars).
• Bon voyage (Touristic)
• Código Topo (Safety, research and journalism).
• Espacio (Real-State).
• R.S.V.P. (Social).
• Salud (Health).
• teve (Entertainment).
• Tomo (Art, architecture, design).
GQ Mexico and Latinoamerica is the best lifestyle guide for a male with the latest tips and advice for men on style, grooming, fitness, best products, travel destinations and more. It also has some sections focused on politics, sports and entertainment.
La Jornada (The Working Day) is one of Mexico City’s leading daily newspapers. It was established in 1984. La Jornada has a presence in eight states of the Mexican Republic.
It is published in 11 cities across Mexico. In each local edition, they include local content and national news developed by the media group, not only from their newspaper reporters but also from Multimedios Televisión and Multimedios Radio.
Muy Interesante (meaning Very Interesting in English) is a monthly popular science magazine which deals with fun facts and current events, such as the development of nanotechnology, physics, biology, astronomy, genetics, neurosciences, new investigations and inventions, and world affairs
It is a freesheet, meaning that distribution is free, with revenues thus generated entirely through advertising. This newspaper is primarily intended for commuters who move daily in and out of big cities’ business areas, mainly during rush hours.
Mexico´s best seller magazine focused on exclusive entertainment news. It is published weekly with a print run of 680,400. They also release 4 special editions a year with diverse topics.
TVyNovelas is a Mexican magazine published by Editorial Televisa on a monthly basis. It mainly carries coverage of Mexican and international telenovelas, mainly those airing on the networks of Televisa. The magazine also gives awards to the best telenovelas and TV shows of the year (“Premios TVyNovelas”) broadcast by Televisa in Mexico and Univision in the United States.
Vanidades (Spanish for Vanities) is one of the most popular Spanish language women’s magazines. Published by Editorial Televisa across the United States and Hispanic America
Veintitantos is a monthly magazine focused on providing information on relevant topics for Mexican women such as fashion, relationships, health, beauty, sexuality, amongst others.
Frequently Asked Questions
What determines the cost of print advertising in Mexico?
Print pricing reflects the section and placement, with premium positions such as the front page costing more, alongside the size of the space, colour versus mono printing, the day of the week, and special editions. Rates are typically quoted net plus VAT. The Empire prepares a tailored quote matched to the titles and formats that fit your audience.
Which Mexican newspapers and titles reach which audiences?
National coverage spans El Universal and Excélsior for general news, Reforma for a moderate centre-right readership known for investigative journalism, Milenio with its strong northern base from Monterrey, La Jornada for progressive readers, and El Financiero for business and markets. Magazine options include Expansión, Forbes México and lifestyle titles from Grupo Expansión.
What are the content and approval rules for print ads in Mexico?
Print advertising must respect local cultural and regulatory standards, and any claims must be substantiated. Some titles require artwork to be submitted ahead of deadline and reviewed before publication. The Empire manages the approval and submission process with each publisher, ensuring your creative meets specifications and is cleared in good time.
When is the best time to advertise in Mexican print?
Timing should follow the retail and cultural calendar, with strong demand around El Buen Fin in November, the Christmas and Día de Reyes gifting period, and Mother’s Day on 10 May. Special editions tied to national events and holidays offer high-impact placements. The Empire helps you schedule insertions to coincide with these peak readership moments.