PRINT ADVERTISING IN PERU
PRINT ADVERTS IN PERU
Empire can help place your advertisement in the best national and local publications to ensure great reach and high recall from the new york readers.Peru’s press is unusually concentrated, with Grupo El Comercio controlling a large majority of the newspaper market after absorbing the Epensa titles. Its popular tabloid Trome is the highest-circulation Spanish-language daily, reaching emerging middle-class and lower-income readers, while El Comercio and Gestion carry influence among affluent and business audiences, letting advertisers tier campaigns by title and class.
With a mix of broad mass and a range of highly niche publications, Empire is able to offer print ad campaigns that are specific to your needs and guaranteed to reach your target audience.
ADVERTISE IN THESE PERU PUBLICATIONS
It is a weekly magazine published in the Lima Capital, specifically based on investigative journalism. It has great recognition in public opinion for his independent journalistic proposal against old coups.
It is a magazine that focuses on spreading social life, shows, politics, fashion and culture. Especially segmented for upper classes, it contains as the main feature that it is always aware of what happens in the international aristocracy, thus honouring its slogan: “an international magazine
It is called the “reference newspaper of Peru”. It is the oldest private newspaper in Peru and is part of the El Comercio Group. It is aimed at men and women over 25, from middle and upper socioeconomic sectors. It has approximately 357,000 daily readers.
G de Gestión is a monthly magazine that specialized in economics, finance and business. Here you can find articles and varied interviews with different recognized specialists in the sector, both nationally and internationally, in addition to all the information of interest to managers and executives in the country.
Journal with direct language and varied and truthful information. It has the participation of renowned columnists and focuses on current news, politics and economics. Its main sections are Opinion and Economics. It has a reading of 138,111 every week.
The most massive and recognized magazine of Peruvians. It contains varied information on current affairs, entertainment and culture. It can be purchased individually or free of charge with a purchase subscription from El Comercio journal
The most read newspaper in Latin America. It offers to its readers a simple and direct language, frequent competitions, entertainment and topics of varied interest for the whole family. Trome has more than 13 years in the market and is the leading newspaper in the Popular segment.
Frequently Asked Questions
What influences the cost of print advertising in Peru?
Cost varies with the title, the ad size and placement, colour versus mono, the section, and whether you book a single insertion or a series. Premium positions and national titles carry higher rates. Empire never invents pricing; we secure publisher rates and deliver a tailored quote for your campaign.
Which Peruvian newspapers and titles reach which readers?
El Comercio is the prestige daily reaching educated, higher-income readers, while Trome has Peru’s largest circulation among mass-market audiences. La Republica and Peru21 reach news-focused readers, Gestion serves business and finance audiences, and Correo offers regional coverage. Empire recommends titles based on your audience and objectives.
What are the content and approval rules for print ads in Peru?
Print creative must respect Peruvian cultural and regulatory standards, and advertised claims must be substantiated. Some categories require supporting documentation or pre-clearance before publication. Empire reviews artwork against publisher and regulatory requirements and manages approvals so your insertion runs as planned.
When is the best time to advertise in print in Peru?
Reader engagement and retail advertising rise around Fiestas Patrias in late July, the Christmas season, Dia de la Madre, the back-to-school period and November retail events. Business titles see strong interest during financial reporting cycles. Empire schedules insertions to align with these editorial and commercial peaks.