Print advertising in Romania is still a reliable method for creating brand exposure. It’s effective and blends well with other forms of advertising formats available today. The high distribution across Romania is a testament to readers’ continued preference for the tangibility that print advertising offers. This makes it an essential part of any media strategy.
Empire is able to create print ad campaigns that are tailored to your specific needs and guaranteed to reach your target audience.
PUBLICATIONS
The Jurnalul National is a daily newspaper covering all the latest news.
Nine O’ Clock is a paper aimed at foreign residents and businessmen living in Romania. The newspaper consists of sections related to politics, business, sports, culture and weather. The paper also covers local news.
The Diplomat – Bucharest is aimed at international corporations, local companies and institutions. The publication provides readers with quality analysis of business and political events in Romania.
Established in 2010, the Romania Insider is the most-read English newspaper in the country.
Ziarul Financier is a daily newspaper mostly aimed at the business and finance community.
Frequently Asked Questions
What factors affect the cost of print advertising in Romania?
Print costs depend on the titles chosen, ad size, colour versus mono, placement and position, weekday versus weekend editions and whether you book single insertions or a series. Supplements and premium positions carry a premium. The Empire prepares a tailored quote matched to your audience and objectives rather than quoting standard rate-card prices.
Which Romanian newspapers reach which audiences?
Libertatea is Romania’s leading tabloid, reaching a broad mass-market readership with celebrity, lifestyle and human-interest content. Adevarul and Romania Libera serve more established, current-affairs readers, while Gandul offers politics, economy and analytical coverage. Together they let you target everything from wide popular reach to engaged, opinion-led audiences.
What are the content and approval rules for Romanian print ads?
Print advertising in Romania follows national advertising-standards rules, with truthful and substantiated claims and care around regulated categories. Publishers review creative before publication and may request changes. The Empire handles submission and approvals with each title, ensuring your artwork meets technical specifications and editorial guidelines so it runs cleanly on your chosen date.
When are the busiest seasons for print advertising in Romania?
Print demand climbs in Q4 around Christmas and the festive retail season, when advertisers compete for prominent positions. Back-to-school in late summer is another active period, while mid-summer is typically quieter. The Empire schedules your insertions around these peaks to balance visibility against cost and availability.