
PRINT ADVERTISING IN SAN DIEGO
PRINT ADVERTS IN SAN DIEGO
Empire can help place your advertisement in the best national and local publications to ensure great reach and high recall from the San Diego readers.The San Diego Union-Tribune is the region’s last major daily, now owned by MediaNews Group under Alden Global Capital after its 2023 sale by the Los Angeles Times. Despite years of cost-cutting, it still carries the most authority on local civic, defense, and real estate coverage across the county. Advertisers reach an older, affluent, civically engaged readership that other San Diego channels struggle to deliver with the same trust.
With a mix of broad mass and a range of highly niche publications, Empire is able to offer print ad campaigns that are specific to your needs and guaranteed to reach your target audience.
ADVERTISE IN THESE SAN DIEGO PUBLICATIONS
This ultimate guide for newly engaged couples in the earliest stages of planning. Each issue is full of inspiring content, real weddings, advice from wedding industry experts and resources on how to plan the biggest day of your life.
Hatch focuses on the business of innovation. Stories stem from the tech, biotech, life sciences, telecom, software, green-, clean-, and blue-tech industries. Consider Hatch a combination of a business and science magazine that celebrates the success stories of San Diego companies.
La Mosa Courier is specializing in covering community events, interesting people, businesses and more in La Mesa. It is published monthly.
Mission Times Courier is a local newspaper distributed monthly. Provides locals with neighborhood news, information on community events, and much more.
Business News journal, publishing about the latest business and world news.
Newspaper advertising and Online advertising.
San Diego Downtown News – the latest news and sport.
San Diego Magazine launched San Diego Health in March 2018 in partnership with Scripps Health, the region’s leading healthcare institution. Each issue dive into health and wellness trends, medical innovations, interviews with top physicians, and more. San .
With a wide network of distribution, from beaches to breweries, mountain tops to museums, San Diego Magazine is the source for the best plates, pours, faces, and places in San Diego. The magazine focuses on the love for the city and to give readers all they need to experience the best of it.
San Diego Pets is a quarterly consumer magazine focused on all things pets. Lifestyle content on pet wellness, nutrition and training.
San Diego Reader has emphasis on politics and the arts and entertainment. The Reader also publishes listings of movies, events, theater and music, restaurant and film reviews, and free classified advertisements for its readers.
San Diego Uptown News specialize in community news, business briefs, opinions, editorials, event calendars, entertainment, and much more. Covering the Uptown communities and it is published Bi-Weekly.
Newspaper advertising and Online advertising.
Frequently Asked Questions
How much does print advertising cost in San Diego?
Print costs depend on the publication, ad size, color, placement, frequency and any digital bundle. Premium positions and special sections cost more, and rates move with seasonal advertiser demand. Empire avoids fixed price lists and instead delivers a tailored quote shaped by your objectives, audience and budget across San Diego titles.
Which San Diego publications reach my audience?
The San Diego Union-Tribune is the market’s leading daily, reaching a broad regional readership across news, business, sports and lifestyle sections, with print and digital options. Section targeting lets you align with relevant readers, and community and Spanish-language publications can extend reach into specific neighborhoods and the area’s Hispanic audience.
What are the content rules for print ads in San Diego?
Print advertising follows FTC truth-in-advertising standards and each publisher’s acceptance policies. Claims must be substantiated, pricing and offers clearly stated, and advertorial content labeled as advertising. Empire handles copy review, required disclosures and publisher clearance so your placement complies with federal norms and the title’s editorial standards.
When is the best time for print advertising in San Diego?
Timing aligns with reader interest and seasonal sections. Q4 holidays drive retail and gift coverage, summer brings tourism and events features, and back-to-school spans late summer. Local festivals and seasonal guides open further windows. Empire schedules insertions around these themes and special editions to maximize relevance and response.












