PRINT ADVERTISING IN SEATTLE
PRINT ADVERTS IN SEATTLE
Empire can help place your advertisement in the best national and local publications to ensure great reach and high recall from the Seattle readers.The Seattle Times stands out as one of the last major metro dailies still owned by a local family, the Blethens, who regained full control after buying back McClatchy’s stake. It pairs a loyal print readership with a sizeable digital subscriber base built on award-winning regional journalism. For advertisers, that independence buys credibility and an engaged, high-income Puget Sound audience that trusts the brand.
With a mix of broad mass and a range of highly niche publications, Empire is able to offer print ad campaigns that are specific to your needs and guaranteed to reach your target audience.
ADVERTISE IN THESE SEATTLE PUBLICATIONS
International Examiner (IE)
Target Audience
Asian Pacific American communities
The International Examiner (IE) is the oldest and largest nonprofit, pan-Asian Pacific American publication in the Northwest. It is published twice-monthly: the first and third Wednesday of each month.
The authority on shopping, dining, home design, entertainment, healthcare, fashion, travel
Northwest Asian Weekly
Target Audience
Asian community
Median age: 36 Married: 57%
The Northwest Asian Weekly is the only weekly English-edition newspaper serving Washington’s Asian community, Distributed for free, The Northwest Asian Weekly has one simple goal: To empower the Asian community.
OutdoorsNW is a local Northwest magazine serving the Northwest outdoor active enthusiast. It is published in three editions in a year (Annual Event Guide; Spring/Summer; Fall/Winter)
Real Change
Target Audience
Socially concerned, college-educated person with some financial affluence.
Real Change produces a weekly newspaper that provides immediate employment opportunity and takes action for economic, social, and racial justice.
A+P is The Stranger’s quarterly magazine, Seattle Art and Performance, is the largest circulated arts publication in the Northwest and is THE definitive guide to the Seattle arts season.
Seattle Business is an essential resource for people leading Washington’s growth companies. The magazine provides insight into the key people, enterprises and trends that drive business in Washington state and offers a perspective critical to businesses operating in this region’s economic environment.
The Seattle Times is Washington state’s largest and longest-running newspaper. In print and online, they reach more local residents than any other news media source.
Seattle Chinese Post
Target Audience
Asian community
Median age: 36 Married: 57%
The Seattle Chinese Post is a weekly Chinese-language newspaper. It is the oldest Chinese-language newspaper in the Pacific Northwest since 1927. It has 3,300 subscribers and is the only local Asian newspaper available on paid newsstands.
It has the largest paid advertising section of any local Chinese-language paper. It is the only paid subscription local Chinese newspaper. It has about 32 pages on average and can increase to 64 during special issues. It is approximately 60% editorial and 40% advertisement
Seattle Daily Journal of Commerce
Target Audience
Professionals between the ages of 28-55
The Seattle Daily Journal of Commerce is a daily (six days per week) newspaper based in Seattle, Washington. Specializing in business, construction, real estate, legal news, public notices, transportation, architecture and engineering, the environment, machinery, and tech.
Readers rely on the DJC as a source of articles and data on which to base daily planning, marketing and sales decisions. With 4,000 print subscribers and a 4 to 1 pass-a-long ratio, approximately 16,000 readers see the Seattle DJC on a daily basis.
Soy Source is a Japanese language newspaper that celebrates the people and events in the Greater Seattle community. It is the only Japanese publication that is locally-operated in Seattle.
A freely distributed newspaper in Seattle, Washington. Covering news, arts and culture, sports and comics
Seattle Met is the city’s monthly indispensable news, culture, and lifestyle magazine.
Seattle magazine is the area’s definitive city + regional magazine that helps people get the most out of living in the Puget Sound.
Its readers are savvy influencers who look to the magazine to stay informed about politics, real estate, fashion, arts and culture, design and the dining trends that fuel the diverse, foodie-obsessed population.
Frequently Asked Questions
How much does print advertising in Seattle cost?
Rates depend on the publication, ad size, colour, placement, frequency and whether you run print, digital or combined packages. A full-page in The Seattle Times differs greatly from a smaller insertion in a weekly or trade title. Empire never invents pricing; we provide a tailored quote matched to your goals and budget after understanding your needs.
Which Seattle publications reach which audiences?
The Seattle Times, the region’s leading daily, reaches a broad, affluent metro readership. The Puget Sound Business Journal targets executives and decision-makers, valuable for B2B and tech-sector campaigns. The Stranger connects with younger arts, culture and entertainment audiences. Empire recommends the titles whose readers best fit your customer profile.
What are the content and approval rules for print ads?
Print advertising follows FTC truth-in-advertising standards and each publication’s own acceptance policies: accurate, substantiated claims, clear disclosures, and clearly identified advertising versus editorial. Publishers review copy and may request supporting evidence. Empire handles this clearance process and advises on compliant wording so your advertisement is accepted and runs as planned.
When is the best time to advertise in Seattle print?
Print demand follows the calendar. Q4 holiday retail and back-to-school periods bring heavier advertising and special sections, while summer ties in with festivals and Seafair. Business titles often align with industry cycles and annual planning. Empire schedules your insertions around these seasonal sections and events to reach readers when they are most receptive.