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PRINT

A TANGIBLE MAINSTAY IN THE SERBIAN MEDIA MIX

Print advertising in Serbia is still a reliable method for creating brand exposure. It’s effective and blends well with other forms of advertising formats available today. The high distribution across Serbia is a testament to readers’ continued preference for the tangibility that print advertising offers. This makes it an essential part of any media strategy.
Empire is able to create print ad campaigns that are tailored to your specific needs and guaranteed to reach your target audience.

PUBLICATIONS

24 Sata
24 sata
Target Audience
Serbian speaking locals
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The only free daily newspapers in Serbia. This newspaper is primarily intended for young and urban readers who live an active social life. The portal offers local, national and world news as well as service information regarding life in Belgrade.

Alo
Alo!
Target Audience
Serbian speaking locals of all ages (15+)
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Alo daily newspapers are by far the most circulated daily tabloid and, as we are often called, the “loudest newspaper” in Serbia. The first issue of Alo was published on October 15, 2007. Exclusive stories, uncompromising determination in exploring the most sensitive topics, a team of top professionals, distinctive design and creative groundbreaking are our trademarks that have quickly secured our market leadership.

Auto Bild
Auto Bild
Target Audience
Car lovers
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“The Auto Bild is a famous German licensed magazine published in the
almost 40 countries in the world. The magazine is aimed primarily at
anyone who wants to get informed about the latest developments in the automotive industry, take a look at exclusive test driving reports
new, but also used cars, and learn all the changes to the
driver-related legislation. Auto Bild Eye
brings together the best local and foreign expert, and ours
the premises have been issued for over 13 years. The edition contains a multitude of
useful and useful information about the many vehicles that are
appear on the market as well as products related to the auto industry.”

Blic
Blic
Target Audience
The target group is people with higher paying power (45+ years)
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Blic is a daily newspaper in Serbia, owned by the Swiss company Ringier AG or its subsidiary in Serbia Ringier d.o.o. Covers all areas: politics, economics, chronicle, society, events in the country and the world, entertainment and sports. Intended for readers 16 and up. The Blic website is one of the most visited websites in Serbia.

Cosmopolitan
Cosmopolitan
Target Audience
Women of all ages
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“Cosmopolitan is the Bible for young women who
they want to live a fun and non-fulfilling life.
They want to be the best version of themselves in
all areas of your life.
Cosmopolitan is the best selling magazine in
its category.
Cosmo has 61 international releases.
Cosmo brings interesting topics about business and
money, fashion and beauty, health and relationships,
culture and celebrities.”

Dnevnik
Dnevnik
Target Audience
People of all ages from Vojvodina (16+)
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“Dnevnik” is the most comprehensive daily Vojvodina newspaper, which has been published for decades, currently with a circulation of about 25,000 copies and distributed throughout Vojvodina, and to a lesser extent distributed throughout the major cities of Serbia.

Elle
Elle
Target Audience
Women of all ages
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“Elle inspires women to explore and celebrate their own style in every aspect of their lives. Our intelligent, inspiring and practical approach
fashion, beauty and pop culture is something to strive for, but also a reality that
encourages readers to nurture not only personal style but also the success that
comes with a sense of personal power.
The ELLE brand also includes ELLE.rs which can be characterized
as an insider’s style guide with a global perspective, and which
brings to the readers’ fashion, beauty, style, services and shopping in accessible and
accessible format.

Gamer
Gamer
Target Audience
Gaming population
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“Gamer magazine deals with the video game industry and entertainment
on computers and consoles.
Thanks to its high quality side design and fun
texts, the magazine easily finds its way to readers by offering them
accurate and up-to-date news as well as objective reviews of video games
for all gaming platforms. Keeping up with current trends, Gamer
has always been the first to reach the previous year
exclusive information and video games, which he secured
dominant position in the gaming market.””

Gloria
Gloria
Target Audience
Female population aged 25 to 50 years
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Gloria is a newspaper that writes about the lives of local and foreign celebrities

Hello!
Hello!
Target Audience
Female population aged 20 to 50 years
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“It stands out from this lavish weekly from other similar issues
always up-to-date and exclusive content as well as top quality photos. Domestic and foreign stars, as well as members of the royal families, share with our readers the most intimate moments from life, such as weddings, family celebrations, first baby photos, intimate confessions, unforgettable journeys … How to perfect your styling, where to go shopping, whose beauty tips to listen to, what specialty to make, how to make your living space beautiful – everything
that, and much more, is offered by every issue of this stellar magazine”

Informer
Informer
Target Audience
Serbian speaking locals
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Daily newspaper covering all areas. Politics, economics, chronicle, society, events in the country and the world, entertainment and sports. Intended for readers 16 and up.

Kurir
Kurir
Target Audience
People of all ages(15+)
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“The Kurir daily newspaper is an objective source
information, which has informed the public for over 15 years
about all the most important events in the country and in the world.
They are recognizable for their objective reporting,
provocative headlines and proven exclusives,
that is, by the view that the audience and its needs are at
first place.
The courier is constantly evolving and responding to challenges
of modern times, sets new standards for information
on the Serbian media scene.”

Lepa i Srecna
Lepa _ Srecna
Target Audience
Women of all ages(15+)
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“”Beautiful & Happy is a blend of the most trusted life stories known with lifestyle updates and topics in the fields of beauty, fashion, medicine and entertainment. The new concept and integrated topics in a wide variety of fields allow the reader to enjoy new sections. Beautiful & Happy gives access to original and innovative events (shopping days, beauty bars, culinary competitions, health conferences …)
This magazine inspires women to nurture themselves, their appearance and their health, with a multitude of suggestions for buying quality beauty and fashion products and tips for proper nutrition and fitness.”

Lepota I zdravlje
Lepota _ Zdravlje
Target Audience
Women between the ages of 18 and 60
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“””Beauty and health”” is the most popular women’s lifestyle
monthly in the region. Originally published in Serbia, a licensed edition can be read in five other countries’
environments, in five languages. The goal of the magazine is yes
educate, empower, inform and entertain all those who
want to be informed about news in the field
of beauty, health, healthy eating, fashion, family
life, love, sex, travel, home improvement …”

Magyar SZO
Magyar SZO
Target Audience
Hungarian speaking locals
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Magyar SZO is a newspaper of the Hungarian national minority in the Hungarian language.

Men’s Health
Men_s Health
Target Audience
Men of all ages(15+)
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“Men’s Health is a magazine for the wealthy, active,
successful and professional men who have
control over your physical, mental and
emotional life.
Men’s Health is the strongest brand it targets
young, urban men following trends and
they take care of their lifestyle, interesting
content about fitness, health, sex, style,
technology and other relevant information
which are essential for anyone with a modern touch
lifestyle.”

Narodne Novine
Narodne Novine
Target Audience
Serbian speaking locals
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Narodne novine are read by people both young and old because they are alike topics from sports, culture, politics, economics, etc. that interest the people.
The newspapers are local, but all public companies in Nis are subscribed to the magazine and thus reach a large percentage of the public who read this newspapers.”

National Geographic
National Geographic
Target Audience
People of all ages
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“National Geographic provides authoritative,
unbiased content that talks about the complex problems of today, revealing the wonders of our times, and encouraging people
to do something and make their contribution.
A relevant and intellectually provocative magazine, National Greographic is the best education guide for the whole family.
Based on exciting news stories, fascinating photographs and well-proven facts, National Geographic is one
from the most read and awarded magazines in the world. National Geographic is a magazine that is read and kept and read by readers
they come back again. By portraying and describing the world that us
surrounds, National Geographic has become
a class for yourself. National Geographic is one
of the few magazines that has the power to get people thinking and initiating change.”

Nin
NIN
Target Audience
Adult locals
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For more than 76 years, NIN has enjoyed a high reputation and trust thanks to its successful coverage of topics such as politics, society, art, science and culture. Founded in 1935, it was shut down after 26 issues, to be restarted in 1951 and has been regularly released ever since. NIN has a business leader section where an interview of a company representative can be published, on a topic that the client thinks is relevant to the company at the time of publication, and can talk about the company’s business.

Novosti
Novosti
Target Audience
Most of the readers of “Novosti” are working age population over 45 years
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“Novosti has been around for over 60 years, one of the most widely circulated newspapers, by all criteria, especially those
that matter to advertisers.
The distinguished daily “”Novosti”” is adorned
proven epithets, such as tradition, continuity,
seriousness, influence and multiple peculiarities.
“”Novosti”” in the fight for
circulation, it did not succumb to the ever-present virus
“Tabloidisations,” that these are newspapers where there is always something good to read.
In Evening News, the ads are decent
information environment, in an optimal
environment, and exposed to the target groups favorable
for marketing communication.
Trust and popularity among large numbers
readers in Serbia, “”Vecernje Novosti”” daily
share with reputable advertisers and agencies and,
in conjunction with them, are always finding new and
more attractive communication models
with consumers.”

Politika
Politika
Target Audience
Adult locals
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“Politics is the oldest and most influential daily newspaper in this part of Europe. She first appeared on Belgrade streets around 2 pm on January 25, 1904.
“”Politika”” is a diary with a long and rich tradition, which, because of its reputation and influence, is considered as one of the national institutions in Serbia. The readers of the Politika daily are mostly middle-aged and highly educated citizens.
By profile, today Politika is one of the daily political newspapers that adhere to highly professional journalistic standards, a newspaper that fosters a culture of dialogue and freedom of expression. The newspaper has a number of specialized regular supplements, with a special mention being the Cultural Supplement. “”Politika”” is published in three editions, with a printed circulation of more than one hundred thousand. It is for sale in Serbia and the countries of the former Yugoslavia.”

Sensa
Sensa
Target Audience
Mostly women over 30 years
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“As the first and only mindstyle magazine in Serbia, Sensa magazine is aimed at those who strive for a harmonious life, woven with honesty
feelings and thoughts. Sensa is a luxury in itself, it inspires, relaxes and opens new dimensions of life.
Unique to the market, Sensa is a source of inspiration for its readers and is the only magazine to be printed on 100% recycled
on paper! Whether it’s healthy habits, psychology, beauty, travel, or healthy foods – Sensa celebrates the beauty of life.
With eye-catching themes and designs that are overwhelming at first glance, Sensa is seeing month-on-month growth in readership and sales. In its nine years in existence, the magazine has generated the most loyal and high quality readership on the market.”

Story
Story
Target Audience
“Female population aged 20
up to 50 years”
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“The most read and circulated magazine about celebrities Story is recognized for its current and exclusive content and interesting stories from the life of celebrities. In honest confessions,
celebrities open their homes, tell stories of the most beautiful moments in life, such as weddings and other beauty, but also less fortunate ones, such as a divorce or poor health. One of the important segments of the magazine is the lifestyle section, which offers readers a choice of shopping, hot tips, and recipes for healthy living and good looks”

Svet
Svet
Target Audience
“Men and women of age
from 18 to 50 years”

 

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Svet is a tabloid that writes about the lives of local celebrities.

Vreme
Vreme
Target Audience
Middle-aged people (35-50) and high purchasing power

 

 

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“Vreme is the first private weekly in Yugoslavia.
The newspaper was founded in 1990 and has been privately owned since the beginning.
With a measured look at the events of the 90s as well as top reporters, the Vreme weekly became the most widely cited print medium in the region and abroad. Vreme is a modern political weekly with an emphasis on social and social topics of importance with a reading audience represented by middle-aged people (35-50) and high purchasing power and influence in society.”