PRINT ADVERTISING SINGAPORE
PRINT ADVERTS IN SINGAPORE
Singapore’s press is dominated by SPH Media, which publishes the flagship English daily The Straits Times alongside the Mandarin Lianhe Zaobao, Malay-language Berita Harian and Tamil Murasu, giving advertisers a single route to each major language community. Print circulation has contracted as readers migrate to digital and subscription channels, so the medium now skews toward older, higher-income and institutional readers, making it most useful for credibility-led and language-specific placements.
With a mix of broad mass and a range of highly niche publications, Empire is able to offer print ad campaigns that are specific to your needs and guarenteed to reach your target audience.
ADVERTISE IN THESE SINGAPOREAN PUBLICATIONS
Berita Harian presents news and issues from home, the region and the world. From sports and politics to the Malay culture, arts and heritage, it provides a sharing platform for the Malay community.
Covering breaking news, enlightening events, hottest reviews, a wide breadth of topics to inform and intrigue readers on the latest trends for a reliable endorsement of tech.
Her World provide content on shopping, fashion, beauty, topical women’s issues, relevant social trends, career matters, health, relationships and lifestyle pursuits
Home & Decor showcase the latest design trends, products, shopping sources and interior design ideas.
Featuring a mix of high fashion, beauty trends, essential reads, and profiles of the rich and famous
Lianhe Zaobao is an influential modern Chinese voice that is trusted and respected. It is continuously refreshed to meet the changing needs of readers.
Nuyou is a leading fashion and beauty magazine for bilingual career women
Singapore Women’s Weekly gives you the latest updates on beauty, fashion, health, career and relationships, empowering her to be a happier, healthier, more confident version of herself.
Breaking news and columns on a wide range of topics such as health, recipes, living tips and inspirational quotes etc.
Covers wide-ranging news, from current affairs to local and foreign news, as well as on news from the Indian community and the sub-continent
Singapore news with a twist & scoops, crime & court coverage, human interest reports, street talk columns, entertainment news and soccer analysis and features.
The peak covers the latest developments in the corporate, social and cultural spheres
The Straits Times Provides live breaking news, in-depth analyses, impactful commentaries, award-winning photography, videos and interactive graphics.
Young parents is a trusted source to provide reliable information and inspiration to raise successful & happy kids in Singapore
Frequently Asked Questions
How much does print advertising in Singapore cost?
Print pricing depends on the title, ad size, colour, placement within the publication and whether you run a single insertion or a series. Front sections and premium positions cost more than standard pages, and special features carry their own rates. Empire negotiates with publishers and builds a tailored quote shaped around your objectives, reach goals and budget.
Which Singapore newspapers reach which audiences?
SPH Media publishes Singapore’s leading titles across languages: The Straits Times, the largest English daily with broad national reach; Lianhe Zaobao, the major Chinese daily; Berita Harian in Malay; and Tamil Murasu in Tamil, with Today serving digital-first readers. Each reaches distinct communities and reader profiles. Empire recommends the titles that best match your audience and message.
What are the content and approval rules for print ads in Singapore?
Print advertising must respect Singapore’s multicultural standards and follow the ASAS Singapore Code of Advertising Practice. Content should be legal, decent, honest and truthful, with claims substantiated and not misleading, and certain categories require supporting documentation. Publishers review creative before publication. Empire prepares and submits your artwork, manages approvals and resolves any queries so insertions run on time.
When is the best time to advertise in Singapore newspapers?
Readership and advertiser demand build around Singapore’s key seasons. Chinese New Year, Hari Raya during Ramadan, Deepavali and the year-end retail period generate festive features and stronger response, making them prime windows for print campaigns. Empire helps you book space early to secure preferred positions in seasonal editions while planning a cost-effective schedule across the year.