Print advertising in Slovenia is a tried and tested method for brand exposure that remains effective in a sound media mix today.
With a mix of broad mass and a range of highly niche publications, Empire is able to offer print ad campaigns that are specific to your needs and guaranteed to reach your target audience.
ADVERTISE IN THESE SLOVENIAN PUBLICATIONS
Delo is considered as the main and most influential daily newspaper in Slovenia. It covers politics, economics, sports, culture and social events in Slovene language.
Delo is published in broadsheet format, from Monday to Friday. It also publishes a mixture of different supplements, such as Ona (woman’s magazine), Svet kapitala (business content), Vikend (TV guide & entrainment), Sobotna priloga (Saturday’s edition) and Nedelo (Sunday’s edition).
Dnevnik is a daily newspaper that covers politics, international affairs, economy, culture and sports. It is one of the more influential media in the country with over 50 years of tradition. Dnevnik’s readers are older citizens (35+) with higher education and above average income. The newspaper also issues several weekly supplements, such as Nika (lifestyle and health topics), Pilot (TV guide) and Objektiv (in-depth political analysis).
Družina is the biggest catholic newspaper in Slovenia. It is published once per week and mainly focused on the events and stories in the christian community. Družina is read by young family, but the majority of the readership are seniors above 50 years of age (70%). The newspaper also publishes a weekly supplement Naša družina, focused on more detailed stories and longer interviews.
EkipaSN is a daily newspaper that covers sports related topics. Its focus are game results as well as interviews and columns and reports. EkipaSN is mostly read by men aged 26-65.
Finance is the main business newspaper in the country, covering state economy, business stories and events as well as (international) politics. Its readers are mostly above average in income and education, many of them are business leaders in the country. Finance also publishes weekly supplement Manager (in-depth topics on business, entrepreneurship, innovation and technology) and monthly magazines Moje finance (personal finance) and Medicina in ljudje (health-related topics).
Kmečki glas is the only specialized weekly newspaper focused on agriculture. It offers a vast array of topics that might interest its readers – agriculture technology, legal and expert advice for farmers, reports from agro events. Kmečki glas has a circulation of 21,150 and it reaches 139,000 people.
Mladina is an influential weekly magazine that covers politics, economy and culture. It is considered as progressive, sometime controversial and left on the political spectrum. Mladina is centred around one or two main topics and several shorter opinion articles.
Nedeljski dnevnik is the most-read weekly newspaper in Slovenia. It has a long tradition as being a family newspaper as it features a large comment and opinion sections. The newspaper is also focused on police stories, personal stories and interviews with people from the entertainment industry. It has 78,000 subscribers, 82,000 circulation and 309,000 readers Nedeljski dnevnik is published every Wednesday.
Ona Plus is an independent monthly magazine, covering lifestyle stories with a focus on the female perspective. This includes health and cosmetics tips and interviews with successful women. Ona Plus also organizes an annual events where they award an individual woman for her successes.
Reporter is a weekly magazine, right on a political spectrum, that is mainly focused on political stories (scandals). It also has sections for economy, sport and culture.
Slovenske novice is the biggest Slovenian newspaper in terms of the circulation (60,000 daily). Its form and content are tabloid-like, mostly covering gossip and entertainment.
Suzy is a weekly tabloid magazine, focused on covering social events, fashion and beauty. It often features interviews with prominent Slovenians. Suzy magazine also includes segments with tips on holistic health and spiritual life. Almost 70% of readership consists of women aged between 30 and 65.
Svet24 is a daily newspaper that covers politics, business, police records and sports. Svet24 is also focused on topics that people find more practical (personal finance, health, food,…). It has a circulation of 48,000 pieces daily and a reach of 118,000.
Večer is the main newspaper of north-eastern Slovenia with its headquarters in the second biggest city Maribor. The newspaper, published from Monday to Saturday, covers both regional and national events across different topics (politics, economy, sports, entertainment). Večer also issues several weekly supplements, for example, V soboto (in-depth topics), Večer v nedeljo (Sunday edition, published independently) , Štajerc (microlocal stories) and Bonbon (fashion, lifestyle, health, food, social events, tourism).
Zarja is a weekly magazine, a cross between a tabloid and lifestyle media. Its focus, among others, is on health, relationships, science and culture. It is considered as a family magazine for its broad range of topics. Most (76%) of readers are women, especially those aged between 30 and 75.
Zvezde is a typical tabloid that covers the life of rich and famous. It also contains sections with health, fashion and relationship advice.