Print advertising in the UK is a tried and tested method for brand exposure that remains effective in a sound media mix today. It’s combination of high distribution across the UK and reader’s continued preference for the tangibility that print advertising offers makes it an essential part of any media strategy.
ADVERTISE IN THESE UK PUBLICATIONS
For over 10 years, City a.m. has served London’s professionals with the latest business news, markets information and analysis of the financial world.
The paper is distributed Monday-Friday at more than 400 carefully chosen commuter hubs across London and the home counties, as well as 1,600 offices throughout the City, Canary Wharf and other areas of high business concentration, giving it a daily readership in excess of 399,000 professionals.
City a.m.’s business content sets the day’s agenda, helping readers prepare for their business day and filling a knowledge gap.
Metro is a free newspaper published in tabloid format. It is distributed from Monday to Friday on many public-transport services and stations in cities and towns across the United Kingdom. Distributors have also been employed to hand out copies to pedestrians.
The Metro is the largest free newspaper in the world, with a 1.48m circulation and more than 3 million readers every weekday.
The London Evening Standard is the highest-circulating quality free daily newspaper in the UK. An iconic London brand, the Standard’s paper, website and apps keep the capital up-to-date on the latest news, business, sport, features and entertainment.
It is distributed from Monday to Friday evenings on many public-transport services and stations in cities and towns across the UK. Evening Standard print readers have an income 36% higher than the GB average.
Dedicated to London life and style, ES Magazine is available Thursdays and Fridays with the Evening Standard or viewed online or on tablet.
Over half of ES Magazine readers are AB social class. ES Magazine targets commuters on their way home at the end of the week at select stations and stores across London.
The Big Issue is a weekly news and entertainment magazine with a unique distribution method which ensures every copy of the magazine is 100% paid for at 100% of the cover price.
In 2016, The Big Issue sold its 200 millionth copy and celebrated its 25th anniversary. The Big Issue magazine is read by an estimated 406,000 people across the UK every week.
MoneyWeek provides intelligent, easy-to-read analysis of the week’s financial news, with practical investment advice for private investors.
Opinionated and enjoyable, MoneyWeek covers all areas of investing – property, shares, funds, commodities, etc, – both in the UK and globally.
MoneyWeek is read by the cash rich/time poor who wish to take an interest in their finances, but do not want to wade through the financial pages of broadsheets, or those of other specialist financial magazines.
Since 2009 Wired has become a world-renowned, highly influential, market-leading brand about the future and has won tens of awards for editorial leadership, design and digital– including Media Brand of the Year.
Wired can be accessed through a wide range of platforms – from print to digital.
Launched in 2007, Look is a glossy high street fashion and celebrity weekly magazine for young women. The magazine focuses on fashion, high street shopping advice, celebrity style and news, and real-life stories.
Looks’ content is available in many formats including print, online and social media reaching 3 million adults.
The term ‘Square Mile’ encapsulates London’s financial hub – both the place and the people. Once simply the City of London, this region has expanded to include Canary Wharf and Mayfair.
Square Mile magazine uniquely and directly targets the people that work, play and spend in the City of London. Over the last decade, it has grown its readership to more than 290,000 each issue, it has captured the imagination, acclaim and, most importantly, the time of this hard-to-reach
Esquire is the UK’s most stylish and substantial luxury men’s magazine brand and the ultimate insider’s guide to the finest things in life.
Esquire is both a practical and authoritative guide to getting the best out of life, as well as a sharp, funny and entertaining read for educated, intelligent, ambitious and adventurous British men – predominantly 25-45 – who are interested in culture, sport, cars, girls, gadgets, fashion, food, humour, current affairs, travel, technology, going out and staying in.
The first version of Vanity Fair was published from 1913 to 1936. The imprint was revived in 1983, and came to include four European editions of the magazine.
Vanity Fair is a cultural catalyst, from entertainment to work affairs, business to style, design to society. Reaching upmarket adults, aged 25-54 it has a monthly readership of 247,000.
Founded in 1901, Tatler is a British magazine published by Condé Nast focusing on fashion and lifestyle, as well as coverage of high society and politics.
It is targeted towards the British upper-middle class and upper class, and those interested in society events. They reach a highly targeted audience in both scale and power, with a gross brand reach of 1.1m people per month.
Grazia is a weekly women’s magazine that originated in Italy with international editions printed in more than 20 countries.
Grazia UK is Britain’s no. 1 glossy magazine. It’s filled with addicting agenda-setting fashion, thought-provoking features and 10 hot news, beauty and lifestyle updates.
Grazia has a highly targeted demographic of 25-45 year-old women and more AB profile readers than Vogue and Elle. She’s a savvy, affluent, confident, busy and modern woman who actively participates in the world around her. She comes to Grazia for edited choice on everything from the news she needs an opinion on that week to issues she wants to be moved by.
Harper’s is famous for beautiful visuals, intelligent writing, award-winning art direction, world-class photography, and a consistently thoughtful understanding of fashion.
The readers are high-net worth women with an average age of 42. She is a discerning, style-conscious, intelligent 30+ woman who is cultured, well- travelled and independent. She knows her own mind, yet also appreciates Bazaar’s curated edit, helpful advice, and knowledgeable point of view.
Winner of 68 major awards, British GQ is the only brand in Britain dedicated to bringing together the very best in men’s fashion, style, investigative journalism, comment, lifestyle and entertainment.
GQ is the go-to brand for discerning, affluent men, delivering award-winning content across multiple platforms: in print, digital, online and social.
The GQ reader is in his mid-thirties, upmarket and loves living in the city (49% live in London/South East). They are influencers who are passionate about sharing their knowledge and regularly write blogs/reviews online. They also agree that fashion and grooming is an integral part of their lifestyle.
Heat is an entertainment magazine. Its extensive and highly credible entertainment coverage sets them apart from their rivals. Their team of experts curate hundreds of hours of entertainment to let readers know the hottest things to watch on TV, the most exciting upcoming movies (and the stories behind the scenes).
First launched in 1989, Empire is a British film magazine published monthly.
Encompassing a print magazine, podcast, website, digital edition and live events strand, nobody speaks to more film fans across the world with more authority. And within the industry, Empire really matters to people. They collaborate with the biggest film studios and distributors and world-class filmmakers and actors to create content that no other brand could pull off.
The Empire readership is three-quarters male and aged 18-40, employed, in a relationship, university educated and time-poor. Empire’s audience is passionate about film — they use cinema as escapism or insight into other worlds.
Marie Claire UK is a worldwide icon and a compelling media destination that combines provocative features with outstanding fashion and beauty, to inspire women who want to think smart and look amazing.
Marie Claire readers are always informed; Latest trends, intelligent, interested in global issues, inquisitive and inspired by fashion-forward, strong women. She has an established career, the main income earner, she is brand aware, and her image is very important.
Men’s Health makes the aspirational accessible. It arms readers with the tools to upgrade every area of their lives, from health and wellbeing to fashion and food. Men’s Health readers are active, successful, intelligent men who want to make the most of their physical, professional and emotional lives.
Launched in 1998, Red was a game-changer that described a demographic of women to themselves in a way that had not been done before.
Here was an exquisitely illustrated, emotionally intelligent lifestyle magazine for cool contemporary, thoughtful women; by women just like them.
Red is all about real-life luxury. Fashion, beauty and inspirational lifestyle is key, but this is luxury with heart and soul. Red’s mission is to give readers the tools to be better, happier versions of themselves.
OK! magazine celebrated its 20th anniversary in 2013, marking two decades at the heart of the celebrity market. It is widely acknowledged as a publishing phenomenon.
The magazine is both aspirational and inspirational. It remains a powerful force in the celebrity market OK! sells 50 percent more copies than Hello! at the Newsstands every week. It is read by around 1.4 million people each week in the UK alone.
Elle is the world’s biggest-selling fashion magazine. It is the international authority on style, with 48 print editions worldwide and 44 websites. Launched in 1985, British Elle has unparalleled access to world-renowned designers, celebrities, models, photographers, writers, columnists and stylists.
Readers get to know the season’s hottest trends and how to make them work for them. The Elle reader is urban, educated and affluent. She is an opinion former; a word of mouth champion and she is style, fashion and beauty obsessed.
Arguably the world’s most influential magazine brand, the British edition of Vogue has been published since autumn 1916. Vogue UK monthly magazine is often viewed as the forerunner of fashion magazines wherever it is published in the world.
Keeping an eye on the major fashion labels, Vogue also provides readers with high street fashion and the best in accessories. 85% of the magazine’s readers agree that “Vogue is the Fashion Bible”.
In 1988, Hello! launched a new market in the UK creating the “Celebrity Weeklies” sector and quickly became a household name known for its exclusive access to the stars, accurate reporting, beautiful picture-led features and award-winning publishing philosophy.
Hello! reaches one million adults in the UK every week.
Glamour is a fashion destination bringing readers new ideas and styles through aspirational fashion shoots and shopping pages. It gives the reader accessibility into the world of fashion on all levels and media platforms.
Glamour readers are established and upmarket women in their 30’s and have a real passion for fashion, beauty and health.
NME, or New Musical Express, is a popular music magazine in the UK, published since 1952. First for music news and the home of the world’s most iconic music magazine, NME delivers the definitive verdict on everything that matters in music.
NME magazine was relaunched in September 2015 as a nationally distributed free publication. The first circulation figures published in February 2016 of 307,217 copies per week were the highest in the brand’s history, beating the previous best of 306,881, recorded in 1964 at the height of the Beatles’ fame.
Time Out is the iconic #1 trusted choice for consumers seeking inspiration and information relating to arts, entertainment and culture.
Time Out London went free in September 2012 and is the go-to guide on what’s happening in the city and where to do it. With more than 1 million readers every month, and since becoming a free publication, Time Out has become London’s most read free magazine.
Launched into a world dominated by flesh-obsessed, downmarket lads’ mags, ShortList tapped into a huge audience of men who felt they weren’t being spoken to. By crediting readers with intelligence, and honestly addressing their needs and concerns in the modern world, ShortList hit a nerve.
Now, it’s the men’s market leader and an established part of the working weeks of sophisticated metropolitan commuters. With an average ABC figure of 505,562 a week, it is in a unique position of being both highly aspirational and having a wide reach.
Stylist is a free weekly magazine for women that is published in the UK since October 2009. Since its launch, Stylist has successfully carved out its place as the weekly for women with wit and intelligence; and that is a strategy they are determined to continue.
Stylist’s readers are professional women with a thirst for topical content… Everything from fashion and beauty to careers and literature. They are time poor but thought rich; they demand the best out of life – whether that’s what they wear, who they know, where they go, or what they talk about.
Cosmopolitan is one of the most powerful and most recognised brands in the world. It’s the biggest and most iconic young women’s media brand and, reaching 1 in 4 millennials, is the No 1 Young Women’s title in the UK.
It has the highest adult readership in the UK of any female magazine brand with a monthly circulation of 403,000. Cosmo readers are upmarket with an average age of 28. They are early adopters of technology and have a passion for fashion and beauty, spending £40 million more on skincare and cosmetics than those of its competitors.
Combining the news, gossip and glamour of the celebrity world with extraordinary and compelling real-life features, Closer connects with its reader by getting to the very heart of every story.
The Closer reader is 25-45 and at the heart of modern family life. She puts her friends and family first – they are her world. Her life is really busy – she is likely to be juggling work with being a mum and running the household, but she loves her life, she enjoys it to the full and doesn’t take herself too seriously.