PRINT ADVERTISING UKRAINE
PRINT ADVERTISING UKRAINE
Print is the hardest-hit medium, with hundreds of titles shut, distribution broken in front-line and occupied regions, and many surviving outlets pushed digital-only after losing subscribers, advertisers and, in 2025, key donor funding such as USAID. National and local newspapers and magazines that remain run on reduced print runs and staff. Advertisers should treat print as a narrow, largely regional or digital-first buy, weighting budgets toward the publishers’ online editions rather than paper.
With a mix of broad mass and a range of highly niche publications, Empire is able to offer print ad campaigns that are specific to your needs and guaranteed to reach your target audience in Ukraine.
PUBLICATIONS
Arguments and Facts in Ukraine
Target Audience
Adult locals skewed toward men
Arguments and Facts in Ukraine is weekly socio-political newspaper.
Delovaya Stolitsa
Target Audience
Local adults aged 25-55 with higher education
Delovaya Stolitsa is a Ukrainian business publication that publishes important information and explains why it is important, whose interests were affected and what the consequences of the steps or decisions made may be.
Ekspres is a Ukrainian language Lviv-based, daily broadsheet newspaper founded in 1992. Its popularity is based in Western Ukraine.
“Fakty is social and political edition. It’s All-Ukrainian weekly.
The newspaper is being published on Thursday. “”Fakty”” has thirty-two printed pages (with TV program and additional rubric “”Health””, “”Anatomy of success””, “”Economics””, “”Politics”” and other).
Focus is weekly magazine. The main events of the week in Ukraine and in the world. Professional analytics. Exclusive interviews with Ukrainian and foreign politicians. Opinions of public and cultural figures.
Gazeta po-ukrayinski is an illustrated newspaper based in Kiev covering politics, economics, culture, sport, arts, and other different topics and aimed at the Ukrainian-language reader.
KP is a Russian language newspaper with some regional editions in the Ukrainian language.
Telenedelya is a TV week newspaper. It has been published since 1994, in 2013 it joined top ten largest printed media brands within ex-Soviet area.
Vesti is daily free newspaper. The content of the edition is actual and acute issues, bright and useful iconographic, curious photo projects and social special projects.
Vysoky Zamok newspaper is published twice a week and is distributed in 10 regions of Ukraine.
Frequently Asked Questions
What factors affect the cost of print advertising in Ukraine?
Print and digital-publishing costs in Ukraine depend on the title, audience size, ad size or format, position, colour and the number of insertions. Online placements on news platforms are priced on their own models. As the market is digital-led and rates differ by outlet, Empire provides a tailored quote suited to your goals and audience.
Which publications and formats reach which audiences in Ukraine?
Ukraine’s media is strongly digital-led. Leading online news outlets such as Ukrainska Pravda, alongside titles like Dzerkalo Tyzhnia and the national agency Ukrinform, reach engaged readers interested in politics, business and current affairs. Formats range from display and sponsored content to newsletter placements. Empire selects outlets and formats that fit your target readership.
What are the content and approval rules for print ads in Ukraine?
Print and online advertising in Ukraine must meet local advertising-standards rules, with honest, substantiated claims and restrictions on certain regulated categories. Ukrainian-language requirements apply to published media. Material is reviewed by the publisher before release, and Empire prepares copy, manages pre-clearance and handles approvals so placements run smoothly and compliantly.
Is print advertising in Ukraine seasonal?
Advertising activity across Ukrainian publications and news platforms generally increases around year-end and major retail seasons, raising competition for prominent positions. Quieter periods can allow more flexible placement and pricing. Booking ahead for peak windows secures preferred slots, and Empire times campaigns to align with your commercial priorities and seasonal demand.