RADIO ADVERTISING IN BOSTON
ADVERTISE ON RADIO IN BOSTON
Boston radio splits across three operators rather than two: iHeartMedia runs the heritage all-news giant WBZ NewsRadio 1030 alongside classic-rock WZLX, Audacy fields sports outlet WEEI plus Magic 106.7, and Beasley owns the dominant sports flagship, 98.5 The Sports Hub, home of the Patriots, Bruins and Celtics. Advertisers can buy commuter-hour news reach or lock onto one of America’s most passionate pro-sports audiences. Empire can help you penetrate the soundwaves and reach a captive Boston audience on their favourite radio stations. Radio ads are highly memorable and generate excellent consumer recall and a high call to action.
Empire can recommend the best stations for your target audience and objectives within Boston and help you plan your radio adverts from start to finish.
ADVERTISE ON THESE BOSTON RADIO STATIONS
Classic Rock provides all the classic rock music.
Jam’n 94.5 is a successful rhythmic Top 40 radio station. Its current slogan is “Hip Hop and Today’s Hit Music!”.
Kiss 108 is one of the United States and New England’s most prominent top 40 stations.
They focus on the latest pop music, with the station often being used at a concert and open house parties.
Talk 1200 AM is an all-news/talk radio station.
The Beat 97.7 plays all the rhythmic classic hits format.
The Bull 101.7 plays all your favourite country music.
WAAF-FM is a commercial radio station that is licensed to Westborough. They focus mainly on mainstream rock music.
WBZ News Radio providing you with all the latest news and talk shows.
WEEI 93.7FM / WEEI 850AM is a Local, personality-driven, opinionated sports talk radio
WERS-FM is non-commercial station and has a large listening audience in the Boston, MA area. They are managed professionally but the station is run by students. They focus on an electric mix of genres, but they also broadcast live performances.
Country 102.5 FM is licensed to Waltham. As a country radio station they broadcast maily country music.
Magic 106.7 is licensed to Boston and is broadcasting adult contemporary format. Playing Pick Me-UP, feel-good music. They broadcast Festive music like Christmas songs from November to December, and also holiday songs all year long.
AMP Radio is a commercial radio station that broadcasts adult contemporary format.
WRKO AM 680 provides you with the latest news and talk shows.
Mix 104.1 newest music, Mix Lounges and Not So Silent Night to MixFest
Frequently Asked Questions
How much does radio advertising in Boston cost?
There is no single rate. Cost depends on the stations chosen, daypart, spot length, total number of spots, and whether you add streaming or podcast inventory. Demand around major sports seasons and Q4 also moves pricing. Empire builds a tailored quote around your goals and budget rather than quoting fixed prices.
Which Boston radio stations reach which audiences?
Kiss 108 (WXKS-FM) delivers a broad contemporary-hit audience skewing younger, while Mix 104.1 reaches a mainstream variety audience of working-age listeners across Greater Boston. WBZ NewsRadio 1030 reaches news-focused commuters, and WEEI serves an engaged sports audience. Empire maps your target listeners to the right combination of these stations and their streaming feeds.
What are the content and approval rules for radio ads in Boston?
Scripts must follow US truth-in-advertising and FTC standards, meaning claims should be accurate and substantiable, with required disclosures clearly stated. Individual stations also apply their own commercial acceptance standards. Empire reviews copy, gathers any substantiation, and handles clearance with each station before your campaign goes live.
When is the best time to advertise on Boston radio?
Demand and listening patterns shift through the year. Back-to-school and the September college influx, Q4 holiday shopping, and the busy New England sports calendar all drive strong listenership and competition for spots. Summer drive-time and local events offer their own openings. Empire times your flight to match audience peaks and your objectives.