Do you want to advertise on radio in Botswana? Then you’ve come to the right place. Empire can help you penetrate the soundwaves and reach a captive New York audience on their favourite radio stations. Radio ads are highly memorable and generate excellent consumer recall and a high call to action.
Empire can recommend the best stations for your target audience and objectives within Botswana, and help you plan your radio adverts from start to finish.
ADVERTISE ON THESE BOTSWANAN RADIO STATIONS
Duma FM is a family commercial radio station whose primary objective is to INFORM, EDUCATE AND EDUCATE! According to the station, this allows them to bring together people from all walks of life through conversation and music. They broadcast in two official languages: 60% English and 40% Setswana. Duma FM is suitable for all ages, with a primary target audience of adults aged between 25 to 49. Duma Fm broadcasts in major cities and towns around Botswana.
Founded on the 20th of October 1999 and based in Gaborone, Gabz FM prides itself for being the leading adult contemporary radio station, whose content is mature, well researched, balanced and well presented. The station broadcasts nationally via terrestrial transmission and globally via Internet. Gabz FM broadcasts in English and Setswana in all its programs.
RB2 is an urban national broadcaster which started airing on the 6th of April 1992 in Gaborone. RB2 caters for an audience ranging in age from 15 to 45 years comprising mainly urban and suburban dwellers. The radio station features contemporary entertainment appealing especially to the younger members of society and young urban professionals.
Broadcasting in both Setswana and English, you will hear all the latest sports talk around by highly skilled presenters and expert analysts.
With its tagline as “Live the music”, it is associated with the ‘freshest’ and newest songs on the airwaves. The radio station prides itself on articulating their audience’s key issues of interest from a socio-economic, lifestyle, political and entertainment point of view. They are also well known for their unique on air promotions and contests. All this is done to a pulsating soundtrack of Hip Hop, Kwaito, R & B and House music, spectacular station imaging and great audience interactions. The Yarona FM core audience comprises of young, upwardly mobile men and women within the 20-29 age bracket with spillage on either side of this age group. The network plays a relatively free form mix of indie music, including rock, pop, alternative hip hop, motswako and electronic music.