RADIO ADVERTISING IN DALLAS
ADVERTISE ON RADIO IN DALLAS
Dallas-Fort Worth radio is split among three big clusters built for a metro of long, multi-lane commutes: Cumulus runs the country and sports backbone with 99.5 The Wolf (KPLX), KSCS and The Ticket (KTCK) alongside news-talk WBAP, iHeartMedia holds 106.1 KISS FM and 97.1 The Eagle, and Audacy carries KRLD news and music FMs. A deep Spanish-language tier, including regional Mexican outlets, reaches the Metroplex’s vast Hispanic population. Advertisers can buy format-specific drive-time audiences at scale here. Empire can help you penetrate the soundwaves and reach a captive Dallas audience on their favourite radio stations. Radio ads are highly memorable and generate excellent consumer recall and a high call to action.
Empire can recommend the best stations for your target audience and objectives within Dallas and help you plan your radio adverts from start to finish.
READY TO ADVERTISE?
ADVERTISE ON THESE DALLAS RADIO STATIONS
ESPN Dallas 103.3 FM providing sports, news and talkshows.
Hot 93.3 FM is built to represent the diverse culture and tastes of the 19 to 36 year old millennial generation.
Kaja FM 97.3 broadcasts country music.
Kera FM provides intelligent, insightful and independent content to connect North Texan with the issues of the day and the people of the world.
Kiss FM Dallas radio station broadcasting a Top 40 contemporary hits format.
Lone Star 92.5 plays classical rock music.
New Country 96.3 playing country music, breaking new artists, and celebrating the modern Country lifestyle spanning the past 10 years.
News Radio 740 is one of the oldest radio stations in the United States that airs a talk radio format.
Now 102.9 providing hot adult contemporary, pop and country music.
Star 102.1 broadcasts mainstream adult contemporary music.
KXT connects with music enthusiasts who value discovering new things and demonstrate their interest through active engagement.
The Beat 93.7 is an urban contemporary radio station plays Hip-Hop and R&B.
The Eagle 97.1 broadcast rock music. Slogan: The Eagle Rocks.
The Ticket is an all sports radio station.
The Wolf playing hits from the 90s to today from the most popular Country artists of all-time.
WBAP – 820AM delivers programming without “blue humor” or questionable content. A programming day that covers what is happening now in an entertaining style.
Frequently Asked Questions
How much does radio advertising in Dallas-Fort Worth cost?
Costs vary by station, daypart, spot length, frequency and whether you buy English or Spanish-language inventory. Drive-time slots and high-rated formats command more than overnights or niche shows. Empire never works from fixed list prices; we build a tailored quote around your budget, target audience and campaign goals after a short briefing.
Which Dallas-Fort Worth radio stations reach which audiences?
News listeners tune to KRLD NewsRadio 1080. KSCS 96.3 serves country fans, 106.1 KISS FM (KHKS) reaches younger pop audiences, and The Ticket (KTCK) draws sports listeners. To engage the metroplex’s large Hispanic community, regional Mexican stations such as KLNO 94.1 and KFZO 99.1 deliver strong Spanish-language reach.
What are the content and approval rules for radio ads?
Scripts must follow US truth-in-advertising and FTC norms, plus each station’s own broadcast standards. Claims need to be accurate and substantiated, and certain regulated categories require documentation. Empire handles clearance: we review your copy, flag anything that needs evidence, and manage station approval so your spots air on schedule without compliance issues.
When is the best time to advertise on Dallas radio?
Demand and rates climb around Q4 holidays, back-to-school in late summer, and major sports seasons when Cowboys, Mavericks, Rangers and Stars coverage drives listening. Local events and festivals also lift specific formats. Booking inventory early for these peak windows protects availability and pricing, so plan high-season campaigns well ahead.