RADIO ADVERTISING DENMARK
ADVERTISE ON RADIO IN DENMARK
According to statistics, there are presently more than 2,000 commercial radio stations broadcast all over Denmark, some at a local level and others at a regional level.
Empire can recommend the best stations for your target audience and objectives within Denmark and help you plan your radio adverts from start to finish.
RADIO STATIONS
My Rock gives you the classics you know – and the new songs that eventually become classics. My Rock is rock – and nothing else.
The channel for the modern woman who would like to be updated on the local news and listen to the latest hits.
Party Fm is a 24hr station playing various house music, dance and pop.
Here you find the good mood, the well-known music with lots of variety, as well as news and traffic from the capital. The tone is warm, inviting and mature.
The big radio for the adults who do not compromise on the music. The music is solid, genuine and up to date.
Radio Soft prides itself on broadcasting great music, with minimal interruptions.
The big radio that lives in the moment and plays the latest hit music. The tone is young, cool, fun and straightforward.
Frequently Asked Questions
What determines the cost of radio advertising in Denmark?
Costs depend on the stations chosen, the daypart, spot length, total spots and the seasonality of your campaign window. Network buys across Bauer Media stations differ from single-station local schedules. Production of the audio creative is a separate line. Empire does not publish fixed rates; we build a tailored quote around your audience and budget.
Which Danish radio stations reach which audiences?
Bauer Media runs the main commercial stations: Nova FM and Radio 100 deliver broad, music-led reach, while The Voice, Pop FM, Radio Soft and My Rock target distinct age and genre niches. Public broadcaster DR adds reach through P3 (younger) and P4 (older, regional), though DR airtime is non-commercial and used differently in planning.
What are the content and approval rules for Danish radio ads?
Danish ads must follow the Marketing Practices Act and Consumer Ombudsman guidance: claims must be substantiated, not misleading, and clearly identifiable as advertising. Certain regulated categories carry extra restrictions. Stations pre-clear scripts before broadcast. Empire handles script vetting and the station approval process so your spot meets all standards before airing.
When is the best time to run radio campaigns in Denmark?
Demand and pricing peak in Q4 around Christmas, when retail competition for airtime is highest. Back-to-school in August and the pre-summer period are strong secondary windows. Summer listening shifts toward daytime and drive-time as people travel. Empire times bookings to your goals and secures inventory before seasonal peaks tighten availability.